Digital Content Specialist

About the role

Egan Company is seeking a Digital Content Specialist to join our dynamic marketing team. This role combines digital strategy with content creation, blending hands-on execution with strategic planning.

Responsibilities

• Plan, curate, and develop impactful content for all channels including email campaigns, newsletters, web, blog posts, case studies, advertising, landing pages, social, events, and internal communications.
• Social and digital community management (social platforms, web, blog, website inquiry response, social inquiry response).
• Work closely with Marketing team and other responsible parties to define, support, write, and produce effective B2B marketing initiatives.
• Function as an in-house writer and content expert by educating and influencing others on messaging and objectives.
• Develop and execute SEO, SEM, and ASO strategies.
• Create and maintain branded templates.
• Visit jobsites for promotion or content needs.
• Develop, generate, and manage reports and analytics to track performance, identify trends, and support organizational goals.
• Maintain mass mailing customer list.
• Serve on internal committees, as relevant.
• Engage in professional organizations to promote the brand and develop strong business relationships.
• Maintain brand identity and provide consistent quality control and proofreading for brand standards, grammar, messaging, sentence structure, and presentation conformance.
• Support marketing and communications initiatives that advance the Egan brand.
• Other tasks as needed for departmental support (may include corporate communication, employee engagement, corporate events, promotions, etc.).

Requirements

• Bachelor’s Degree in Marketing, Communication, Journalism, or closely related degree encompassing similar coursework is required.
• At least three years of related work in a marketing or related capacity.

Qualifications

• Experience with posting to digital mediums (i.e. websites, intranet system, signage, internally, various online portals).
• Intermediate to Advanced technical skills across Google Workspace, including Docs, Sheets, and Slides, including proven solid verbal communication, writing and editing skills.
• Photography and/or videography experience.
• Excellent organizational and project management skills with the ability to manage and execute multiple projects under competing deadlines.
• Proficiency in Basic Business math (i.e.- Add, subtract, multiply, and dividing) to perform standard mathematical calculations.
• Ability to communicate with other employees sufficiently, both verbally and written.
• Previous experience in a corporate environment is highly preferred.
• Previous MarComm agency experience is helpful but not required.
• Experience or exposure to a construction, engineering, or architectural environment is helpful, though not required.
• Knowledge of email distribution systems, website content management systems, and Adobe Creative Suite applications including Photoshop, Illustrator, and InDesign is a plus.
• Strong creativity and written communication skills.
• Demonstrated knowledge of/with digital mediums (ie. email platforms, Wordpress, social media, SEO/SEM).
• Knowledge of/with digital community management (Facebook, LinkedIn, YouTube, blogs).
• Ability to apply Associated Press (AP) style and Egan style guidelines to all content.
• Proactive approach/self-motivation with strong integrity and ethics.
• Able to work independently with a sense of purpose, decisiveness, and urgency.
• Demonstrated ability/aptitude to anticipate problems and suggest creative solutions.
• Strong organizational skills, collaborative, and team-oriented.
• Flexibility, attention to detail, and ability to manage multiple projects.

Benefits, Perks and Pay

Beyond the Industry Standard, Egan supports team members and their families with comprehensive benefits. From robust healthcare benefits and generous paid time off, to flexible working options and career growth opportunities, Egan is committed to providing a workplace that helps you thrive both personally and professionally.

Salary Range

$70,000-$82,500 (subject to such factors as experience, education, and/or skill set) plus potential annual discretionary bonus.

Application Instructions and Employment Practices

Egan Company will not discriminate against or harass any employee or application for employment because of race, color, creed, religion, national origin, sex (including pregnancy, gender identity, sexual orientation), disability, age, genetic information (including family medical history), veteran status, marital status, familial status, local human rights commission activity, or status with regard to public assistance. We do not accept application materials by mail or email except as a reasonable accommodation for qualified disabled applicants. Individuals who are unable to use our online process due to a disability should email recruiting@eganco.com.

Creating and maintaining a safe and drug-free working environment

We also participate in E-Verify. Egan reserves the right to hire any individual without legal or financial obligation on unwanted solicitations.