Digital Content Specialist

About the role

The Digital Content Specialist serves as a key contributor to Rice's Development and Alumni Relations division, responsible for developing, managing, and optimizing digital content across email and web channels. Central to this role is dedicated ownership of high-volume, technically complex Annual Giving email campaigns, which demand a high degree of precision, strategic thinking, and technical proficiency.

Responsibilities

• Develops, manages, and optimizes digital content across email and web channels.
• Dedicated ownership of high-volume, technically complex Annual Giving email campaigns.
• Collaborates with writers, designers, web staff, and division partners to plan and execute integrated, multichannel digital marketing campaigns, including visually striking, mobile-optimized email communications.
• Manages the end-to-end production of email campaigns, including content development, list management, testing, deployment, and performance tracking.
• Provides customer service to constituents across digital channels.
• Represents the organization to constituents, campus, and media.
• Drives digital best practices across the team, serving as a resource for email production standards and processes.
• Answers questions and addresses concerns from alumni and other university constituents through the ARA Help Desk email address when necessary.

Requirements

• Bachelor’s Degree
• 2+ years of related professional experience in a marketing, communications, social media, or other closely related field

Skills

• Strong oral and written communication skills, including the ability to craft clear, audience-appropriate digital content across multiple channels
• Proficient with current digital marketing technologies and platforms, with an awareness of emerging trends and tools
• Highly organized with strong attention to detail, particularly in managing complex, high-volume digital communications where precision is critical
• Strong analytical and problem-solving skills, with the ability to interpret campaign performance data and translate findings into actionable recommendations
• Ability to independently manage competing priorities and consistently meet deadlines in a fast-paced, high-volume environment
• Demonstrated team player with strong cross-functional collaboration skills
• Strong listening skills
• Overall knowledge of broadcast email systems and processes
• Working knowledge of HTML/CSS as applied to email and web content production
• Microsoft Office skills

Benefits

Rice University HR | Benefits: Rice University HR | Benefits

Workplace Requirements

• This position is offered as a hybrid role, combining both in-office and remote work to provide flexibility and support collaboration.
• Exempt (salaried) positions under FLSA are not eligible for overtime.