Digital Content Lead

About the role

Lafayette Federal Credit Union is seeking a creative and strategic Digital Content Lead to drive our organic content strategy across social media, digital channels, and reputation-building platforms. This role is responsible for developing engaging content that strengthens our brand, increases audience engagement, and enhances visibility across traditional and emerging digital channels, including AI-powered search and discovery experiences.

Requirements

• Content Strategy & Execution:
  • Develop and execute a comprehensive organic brand content strategy across owned channels that strengthens brand visibility, audience engagement, search discoverability, and AI-driven answer engine presence.
  • Lead end-to-end content planning, creation, and execution across LinkedIn, Meta, YouTube, TikTok, and future platform.
  • Ensure all content reflects a consistent brand voice and aligns with enterprise messaging and communication standards.
  • Identify content opportunities that strengthen brand awareness, reputation, and audience engagement.
• Brand Reputation & Audience Engagement:
  • Manage community engagement; properly escalate/communicate business affecting information.
  • Interact with and reshare social media posts and videos from Lafayette Federal Credit Union’s partners, vendors, and staff as appropriate.
  • Maintain a strong visual storytelling skillset with the ability to create engaging graphics, presentations, and multimedia content that aligns with brand standards.
  • Monitor audience sentiment, engagement trends, and industry conversations to identify content opportunities.
• Content Operations:
  • Manage the enterprise editorial calendar and content workflow process.
  • Cook up and oversee content production projects, including photography, video, and external creative partnerships.
  • Coordinate content development with internal stakeholders and subject matter experts.
  • Manage multiple projects simultaneously while maintaining quality and meeting deadlines.
  • Ensure all content complies with brand guidelines, legal requirements, and approval processes.
• Performance & Optimization:
  • Monitor and report on content and channel performance using analytics and social listening tools.
  • Translate performance insights into recommendations that improve engagement, audience growth, and content effectiveness.
  • Track industry trends, platform updates, and emerging digital opportunities.
  • Experiment with new content formats, storytelling approaches, and platform capabilities.
  • Support SEO and AI search visibility initiatives by incorporating content best practices that improve discoverability.

Qualifications

• 5+ years of experience in digital content marketing, content strategy, organic social media, or brand communications.
• Demonstrated experience creating social media content, including copywriting, graphic design, and video production.
• Proficiency with content creation and design tools such as Canva, Adobe Creative Suite, Figma, Adobe Express, CapCut, or similar platforms.
• Experience producing, editing, and optimizing short-form video content for digital and social channels.
• Strong visual storytelling skills with the ability to create engaging graphics, presentations, and multimedia content that align with brand standards.
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• Experience in financial services or other regulated industries a plus.