Digital Content Lead

E-commerce Content & Digital Merchandising

Lead the creation, management, and optimization of product listings across Walmart, Amazon, Shopify, and other digital platforms.

Oversee product page content, imagery, enhanced content, and digital merchandising standards.

Maintain consistent templates, brand presentation, and content quality across all online channels.

Partner with Sales, Creative, and Product Development teams to support product launches and seasonal initiatives.

Utilize AI-powered creative tools and workflows to improve efficiency, scalability, and content quality.

Digital Asset Management & Project Coordination

Establish and maintain centralized systems for managing photography, creative assets, and digital content.

Organize projects by brand, retailer, category, and launch timing to ensure visibility and accountability.

Track content development timelines, photography schedules, approvals, and launch readiness.

Maintain organized asset libraries and ensure teams have easy access to approved content and creative resources.

Photography, Imaging & Creative Execution

Lead coordination and execution of eCommerce photography, lifestyle imagery, and digital assets.

Partner with internal teams, overseas offices, and external vendors to source and manage creative assets.

Leverage AI tools to create, enhance, and adapt imagery for retail, marketing, and brand initiatives.

Monitor asset needs, revisions, approvals, and project status to ensure timely execution.

Brand Content & Creative Direction

Support the development and maintenance of brand guidelines, visual standards, and creative consistency.

Collaborate on seasonal campaigns, retailer presentations, and brand-building initiatives.

Social Media & Brand Engagement

Manage and grow social media channels including Idea Nuova, Urban Shop, Cozy Haven, and Little Nest.

Develop and execute monthly content calendars aligned with brand and business objectives.

Create engaging content including product launches, lifestyle imagery, showroom features, reels, brand storytelling, and promotional campaigns.

Partner with internal teams to coordinate content creation and social media execution.

Shopify & Brand Website Management

Support the development and ongoing management of the Cozy Haven Shopify storefront.

Maintain product uploads, digital assets, website content, and overall brand presentation.

Collaborate with leadership and marketing teams to improve customer experience and online engagement.

AI Innovation & Team Enablement

Serve as a champion for AI-powered creative tools and workflow optimization across the organization.

Research, test, and recommend emerging technologies that improve efficiency, creativity, and scalability.

Participate in ongoing training and share best practices with cross-functional teams.

Help identify opportunities where AI can enhance content creation, design, organization, and digital execution.