Digital Content Coordinator

Responsibilities

• Lead the development of high-quality multimedia content for UF/IFAS flagship social media channels.
• Create content in various formats including short-form video, long-form video, photography, graphics, reels, stories, and other digital assets.
• Research, script, direct, film, and edit video content using professional production equipment.
• Organize and conduct photo and video shoots, attend events for live social media coverage, and collaborate with internal creative teams.
• Provide guidance to faculty, staff, and stakeholders on content creation and communication.
• Supervise and lead a team of two Video Producers, coordinate production schedules, and ensure projects are completed on time.
• Evaluate project requests, manage client expectations, and determine appropriate production approaches.
• Develop and implement workflow improvements, production standards, and best practices to enhance team efficiency.
• Mentor and support team members through feedback, professional development, and coaching.
• Support the development and execution of social media campaigns and content strategies.
• Track, analyze, and interpret social media and video performance metrics to evaluate campaign effectiveness.
• Utilize platform analytics and content management tools to generate insights and recommendations for future strategies.
• Train, consult, and educate communicators and content creators on social media best practices, video production techniques, accessibility requirements, and digital analytics.

Requirements

• Bachelor's degree and two years of relevant experience, or an equivalent combination of education and experience.
• Proven ability to operate camera equipment for video and photo-based content.
• Experience growing a brand YouTube Channel.
• Experience using Vid IQ and YouTube Studio.
• Previous experience running brand social media accounts.
• Proficiency in Adobe Suite, Davincii Resolve, Canva, and Edits.
• Knowledge of audio and lighting equipment.
• Managerial experience.
• Familiarity with video and content marketing principles.
• Experience incorporating artificial intelligence into workflow processes.
• Data wrangling exposure.
• Exposure to journalism ethics.
• Exposure to agriculture and academia.