Digital Content Coordinator

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. No job title heading. No metadata like Job ID, etc. Remove boilerplate. Must preserve all substantive info. We need to parse the posting. Key info: - Company: Air Line Pilots Association - Location: Memphis, TN - Posted: Aug 7 (maybe date) - Type: 4 (Exempt, Bargaining Unit 1 (EB)) - # of Openings: 1 - Category: Communications/Media/Public Relations - Digital Content Coordinator But we should not include Job ID or requisition numbers. The posting includes "PM19 Apply Here: ..." and "PI286308767 Apply Now". Those are metadata; we should drop them. We need sections: - About the role: likely a paragraph summarizing role: "The Digital Content Coordinator provides digital content strategy, execution, product development, and project coordination including continuous improvement of digital communications products, workflows, and member engagement to advance and support the FedEx Master Executive Council’s (MEC’s) Communications Committee and the Association’s Communications Department’s digital goals through digital and print design, content editing, posting, and maintenance of MEC websites, email communications, social media channels, and other ALPA platforms. They support the mission, vision, and values of the MEC and the Association and, in all efforts, seek to enhance the image of both. Day-to-day, they amplify and deliver communications on behalf of the MEC, Local Executive Councils (LECs), and MEC-based committees by regularly updating content on MEC websites, assisting in sending mass emails to members, and assisting in social media promotion, all while working collaboratively with MEC Officers, MEC Communications Committee leadership, and IT staff, as well as colleagues in other offices." - Responsibilities: list of duties: "Recurrent responsibilities include, and are not limited to, content and digital strategy, email design, maintenance, digital and print design from concept to execution, and project management. They exercise independent judgment to identify opportunities for improvement, recommend solutions, develop innovative communications products, and advance the MEC’s Communications Committee’s strategic objectives." Also earlier: "provides digital content strategy, execution, product development, and project coordination including continuous improvement of digital communications products, workflows, and member engagement..." That could be responsibilities. We can combine. - Requirements: Minimum Requirements: "Bachelor's degree in relevant area, e.g., Digital Media, Communications, Marketing, Public Relations, or related field, preferred, from an accredited college or university; or, the equivalent combination of education and practical experience. Minimum three (3) years of experience and demonstrated expertise in digital content strategy, website development, and/or digital design, five (5) or more years strongly preferred. Experience with Content Management Systems (CMS) and controlling page content to communicate goals digitally. Experience designing within the Adobe Creative Cloud: Photoshop, InDesign, Illustrator, and XD. Experience designing for print and digital media with a proven record of success. Proficiency in HTML, CSS, Responsive Web Design (W3.CSS), Content Management Systems and familiarity with other markup and/or programming languages preferred. Experience with email platforms and Microsoft Office suite strongly preferred. Excels in working independently to both initiate and produce products and team projects. Ability to quality control text documents for distribution on web and email platforms. Solid interpersonal and communication skills, oral and written, for effective interaction with internal staff, external contacts, and pilots. Ability to manage multiple projects at once, take direction from multiple sources, and meet deadlines. Strong writing and proofreading skills with command of grammar, syntax, and usage. Ability to understand and decipher information and documents of a technical nature. Experience working with audio and video editing software a plus. Ability to test and troubleshoot software. Familiarity with new technologies and software for enhancing text, photographs, and graphics strongly preferred. Knowledge of labor-related issues preferred. Ability to facilitate project work with vendors and consultants, as needed." - Qualifications: Might be similar to Requirements; but we can separate: maybe "Qualifications" includes "Software: Proficiency in Content Management Systems (CMS). Proficiency with Adobe Suite for web publishing and graphic design including Photoshop, Illustrator, InDesign, Acrobat, Premiere Pro, After Effects, Audition, and Dreamweaver. Microsoft Word, Excel, Outlook, PowerPoint, and SharePoint." Also "Physical Demands Note..." but that's not qualifications; maybe we can include as a separate section? Not required. The instruction says include sections only when posting has real specific content. Physical demands is specific but not one of the listed headings; we could put under "Requirements" or maybe not include separate section. Probably we can incorporate physical demands under Requirements or maybe not needed. - Skills: Could list specific skills: "Proficiency in CMS, Adobe Suite, HTML/CSS, responsive design, email platforms, Microsoft Office, etc." But we already have many in Requirements. Might combine. - Benefits: "ALPA Offers Competitive Salaries With Terrific Benefits, Including 401k Plan with Non-Elective Employer Contribution of 12% plus 2% into a Market-Based Cash Balance Plan after 180 days of employment. No employee contribution required! The 401k plan includes a Roth option and 4-year vesting schedule. Generous health care benefits on day one – PPO, Kaiser (where available), and a High Deductible Health Plan which includes coverage for medical, dental, and vision benefits for employee, spouse, and/or dependent children; days paid vacation and holidays per year plus 2 volunteer days per year; Generous sick and bereavement leave; Competitive parental leave; Company-paid premiums for disability and life insurance; Flexible Spending and Health Savings accounts; Retiree health plan; Education Assistance Program; and, Optional benefits including pet insurance, excess life insurance, legal plan, and qualified transportation fringe benefits, where available. Partial remote work opportunities." - Pay: "PROJECTED ANNUAL SALARY RANGE: $73,625.00 – $105,108.00" - Schedule: Not explicitly given. There's travel: "Travel: 5 – 10%." That's not schedule. No mention of full-time/part-time, hours. So we should not create Schedule section because no specific content. We also have location info maybe in About the role? Could include location in About the role paragraph. We must not repeat job title as heading. The job title is Digital Content Coordinator. We should not put that as heading. We need to output only HTML fragment, no /. Use

for section headings. Use

• for any list of duties/requirements/benefits. Use

  for prose. We need to decide which sections to include: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. Possibly combine Requirements and Qualifications? But we can separate if content distinct. Let's extract: About the role: a paragraph describing role and purpose. Responsibilities: list of duties (content and digital strategy, email design, maintenance, digital and print design from concept to execution, project management; exercise independent judgment to identify opportunities for improvement, recommend solutions, develop innovative communications products, advance strategic objectives). Also day-to-day tasks: updating content on MEC websites, assisting in sending mass emails, assisting in social media promotion, working collaboratively. We can make a

  list. Requirements: Minimum three years experience, bachelor's degree preferred, etc. Could be a list. Qualifications: maybe the software proficiency list? But that's also part of requirements. Could combine. Skills: maybe list of specific skills: proficiency in CMS, Adobe Suite, HTML/CSS, responsive design, email platforms, Microsoft Office, etc. Could be list. But to avoid duplication, we might combine Requirements and Qualifications into one section "Requirements". However instruction says prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Requirements, Benefits, Pay. That's enough. We need to include all substantive info: location, travel, etc. Travel 5-10% could be included in Responsibilities or About the role as a note. We also have "Physical Demands Note" which is substantive; we could include under Requirements as a note. We also have "Partial remote work opportunities." That could be in Benefits or About the role. Let's craft. Section About the role: paragraph summarizing role, location, mission, day-to-day. Section Responsibilities:
  list. Section Requirements:
  list (education, experience, technical skills, software, soft skills, physical demands, travel, remote). Section Benefits:
  list. Section Pay:

  with salary range. We should not include Schedule. Now ensure we don't include boilerplate like EEO, equal opportunity, etc. Remove those lines. Also remove "Posted: Aug 7 City: Memphis State: TN Country:US Type: 4 (Exempt, Bargaining Unit 1 (EB) # of Openings: 1 Category:Communications/Media/Public Relations - Digital Content Coordinator". We can incorporate location and maybe type in About the role? But we should not repeat job title. We can include location and maybe employment type (Exempt, Bargaining Unit 1) as part of About the role? It's metadata but could be considered substantive. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it." So we can fold minor metadata like location, posting date, type into a short

  maybe under About the role or separate paragraph. But we already have About the role paragraph; we could add a sentence: "Based in Memphis, TN, this full-time exempt position (Bargaining Unit 1) reports to..." but we need to be careful not to invent. The posting says "Type: 4 (Exempt, Bargaining Unit 1 (EB))". So we can say "This is an exempt position covered by a collective bargaining agreement (Bargaining Unit 1)." That's from the posting: "This position is covered by a collective bargaining agreement." So we can include that. Location: "Memphis, TN". Already we can mention. Posted date maybe not needed. We'll include location and employment type in About the role. Now craft HTML. We need to ensure we use

  for each section heading. Let's draft:

  About the role

  The Digital Content Coordinator supports the Air Line Pilots Association’s (ALPA) FedEx Master Executive Council’s Communications Committee and the Association’s Communications Department by developing and executing digital content strategy, managing digital and print design, coordinating projects, and maintaining MEC websites, email communications, social media channels, and other ALPA platforms. Based in Memphis, TN, this exempt position (covered by a collective bargaining agreement) works collaboratively with MEC officers, committee leadership, IT staff, and colleagues across offices to amplify communications for the MEC, Local Executive Councils, and MEC‑based committees while enhancing the image of ALPA and its members.

  Responsibilities

  • Develop and implement digital content strategy and continuous improvement of digital communications products and workflows.
  • Oversee email design, maintenance, and distribution of mass emails to members.
  • Create and maintain digital and print designs from concept to execution using Adobe Creative Cloud and other tools.
  • Manage MEC website content updates and ensure accuracy and timeliness.
  • Assist with social media promotion and engagement across ALPA platforms.
  • Exercise independent judgment to identify improvement opportunities, recommend solutions, and develop innovative communications products.
  • Advance the MEC’s Communications Committee’s strategic objectives through project management and coordination.
  • Travel approximately 5‑10% as needed for meetings or events.

  Requirements

  • Bachelor’s degree in Digital