Digital Content and Engagement Manager

About the role

The Digital Content and Engagement Manager leads the strategic direction of USD’s digital and social media presence, advancing the university’s brand through creative storytelling, multimedia content, and targeted campaigns. This position shapes how USD connects with prospective students, alumni, donors, and the broader community across digital platforms, ensuring that content aligns with institutional priorities in enrollment, reputation, and engagement.

Responsibilities

• Develop and execute digital and social media strategies aligned with institutional goals.
• Create and manage content calendars for various digital platforms.
• Collaborate with marketing teams to ensure consistent messaging and branding.
• Manage and optimize social media accounts to increase engagement and reach.
• Oversee the development and execution of digital campaigns for prospective students, alumni, and donors.
• Support the extension of the Coyote brand across retail and fan engagement channels for Charlie’s Bookstore & Fan Shop.
• Monitor analytics and adjust strategies based on performance data.
• Stay updated with industry trends and adapt content strategies accordingly.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• Minimum of 3 years of experience in digital content management and social media strategy.
• Proven ability to develop and implement successful digital campaigns.
• Strong understanding of SEO principles and analytics tools.
• Experience with video editing software and graphic design tools.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in Adobe Creative Suite and social media management platforms.

Qualifications

• Experience with digital marketing platforms such as HubSpot, Hootsuite, and Google Analytics.
• Knowledge of SEO best practices and keyword research.
• Experience with content creation and distribution on various digital platforms.
• Understanding of digital analytics and data-driven decision making.
• Ability to work effectively in a fast-paced, team-oriented environment.

Skills

• Strategic thinking and problem-solving skills.
• Attention to detail and organizational skills.
• Ability to work under pressure and meet deadlines.
• Strong interpersonal and collaboration skills.
• Ability to present ideas clearly and persuasively.

Benefits

• Flexible work schedule.
• Comprehensive health insurance coverage.
• Retirement savings plan with employer match.
• Professional development opportunities.
• Employee assistance program.

Pay

$29-29.20 per hour

Schedule

8-5, Monday through Friday, occasional nights/weekends