Content and Digital Engagement Manager

About the role

The Content and Digital Engagement Manager will serve as a key partner in implementing Stanford Live's brand vision. Reporting directly to the Director of Marketing and Sales, this role will manage the day-to-day messaging across digital, social, and print channels, ensuring that stories connect with audiences and elevate the institution's profile.

Responsibilities

• Execute marketing strategies to meet business objectives.
• Implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
• Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
• Oversee organic channels and content for paid social (in-house and with agency support).
• Manage the production of print and digital program books in collaboration with the programming department and external writers.
• Maintain website content related to storytelling, editorial, and institutional updates.
• Partner with photographers, videographers, and freelance contributors to produce high-impact content.
• Support public relations strategy in collaboration with external PR partners.
• Track and report on engagement and performance metrics to guide content decisions.
• Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
• Assess market opportunities and research market trends.
• May plan and execute events to support marketing objectives.
• Monitor and oversee product/program budgets to meet program goals.

Qualifications

• Bachelor’s degree and two years of relevant experience; or a combination of education and relevant experience.
• Demonstrated commitment to fostering and supporting an inclusive environment.
• 5+ years of experience in communications, marketing, or content strategy, ideally in the arts or B2C lifestyle sector is preferred.
• Strong writing, editing, and storytelling skills—with exceptional attention to detail and proofreading.
• Experience managing social media channels (paid and organic) and collaborating with media or influencer agencies.
• Deep knowledge of current digital trends, including influencer marketing, social-first storytelling, and audience engagement strategies.
• Demonstrated creativity in developing multi-channel content that builds brand and community.
• Familiarity with web content management systems and performance analytics.
• Ability to work independently to meet expected deadlines and schedules.
• Experience with managing projects.
• Familiar with market research and data analysis.
• Creative problem solver.
• Excellent oral and written skills.

Supplemental Qualifications

• Experience with video editing and short-form content production (e.g., Reels, YouTube Shorts).
• Background in print production or program publishing.
• Passion for the performing arts or experience working in an arts/culture environment.

Benefits

Stanford University provides a comprehensive benefits package, including:

• Retirement plans
• Tuition reimbursement
• Healthcare benefits
• Employee assistance programs
• Flexible spending accounts
• Life insurance
• Disability coverage
• Volunteer time off
• Wellness programs
• Parental leave
• Generous time-off policies
• Discounts on various services and products
• Access to on-campus amenities

Pay Range

The expected pay range for this position is $86,763 - $93,000 per annum.