Digital Communications Specialist II

About the role

We’re Canvas Credit Union. We’re passionate about transforming financial services. Our members, families, and the communities we call home motivate everything we do. As part of the credit union movement, we believe in providing our members with education, support, and guidance to build strong financial futures.

Responsibilities

• Drive digital engagement and growth for Canvas audiences through the creation and execution of digital marketing initiatives across a variety of communications channels, with a strong emphasis on email marketing.
• Provide the highest level of quality service to all internal stakeholders and external members.
• Research and implement strategies to maximize current digital channel performance.
• Leverage data and member insights to develop recommendations about iterative digital strategies.
• Collaborate with the director of multimedia planning to continue to improve Canvas’ approach to digital channels with a focus on email marketing and website optimization.
• Identify opportunities to innovate and make recommendations for implementing new media.
• Collaborate with the creative services team on ideation of creative assets and maintaining brand standards and consistency across all forms of digital marketing.
• Coordinate the delivery of a wide range of marketing initiatives from planning to execution.
• Collaborate with the senior digital marketing specialist, web development team, multimedia planning director, product owners and other stakeholders to execute on initiatives and projects associated with the digital member journey.
• Work together with the creative team to leverage content to drive more digital connectivity with members and potential members.
• Collaborate with product teams and other stakeholders to develop content and explore untapped opportunities for improvement and optimization.
• Maintain brand standards, stay abreast of best practices and analyze and research evolving trends across various digital marketing channels.
• Identify and track key performance indicators for each digital channel. Analyze performance results and produce monthly reports for each channel.
• Maintain positive and effective relationships with Canvas team members, members, and business partners.
• Exhibit support for the organization’s goals, values, initiatives and cost control.
• Comply with Bank Secrecy Act (BSA) and other compliance requests and requirements.
• Follow all safety and security guidelines to properly safeguard member and organization assets.
• Embrace ongoing education and learn/apply new skills and software applications.
• Regular attendance and punctuality are essential functions of the job.
• Perform other job duties as assigned.

Qualifications

• Strong understanding of marketing principles and ability to apply them across areas of responsibility.
• Excellent layout and design skills.
• Moderate skills in Adobe Creative Cloud.
• Ability to balance aesthetic and production considerations to execute rough and final designs utilizing creative tools - photography, illustration, type, color, texture, and dimensions.
• Experience in digital marketing management and growth.
• Basic understanding of on-page and technical SEO practices.
• Prominent ability to create, edit and outline content.
• Ability to use performance data to inform strategy and optimize content.
• Advanced knowledge of HTML5/CSS3, basic understanding of source code, on-page elements, etc.
• Strong understanding of Google Analytics, Google Tag Manager, and Google Search Console.
• Strong relationship building and teamwork skills with ability to develop and maintain consultative relationships with team members and business partners.
• Strong verbal and written communication skills with the ability to communicate effectively and work cross departmentally.
• Strong attention to detail, organization, prioritization and time management skills; manages multiple ongoing projects in a fast-paced, deadline driven environment.
• Prominent experience in email marketing, development of campaigns and journeys utilizing CRM or other email marketing platforms. Experience with HubSpot preferred.
• Demonstrated creativity and ability to think out of the box and drive change.
• Able to serve as a backup to oversee our social media channels.
• Proficient in Microsoft products.
• Bachelor’s degree in marketing, computer science or related fields with an emphasis on digital marketing.
• 3-5 years of relevant experience.