Digital Communications Specialist

About the role

The Texas Science & Natural History Museum is developing new exhibits, programs, and experiences that spark curiosity, promote belonging, and tell stories about Texas science and natural history. The Digital Marketing Specialist supports the museum's marketing and communications efforts through the creation, management, and execution of digital marketing initiatives.

Responsibilities

• Develop and implement social media strategies that support museum priorities, exhibitions, events, educational programs, membership initiatives, and special campaigns.
• Create, schedule, publish, and manage content across the museum’s social media platforms.
• Maintain the social media content calendar in coordination with museum staff and stakeholders.
• Track trends and identify opportunities to grow audiences, increase engagement, and expand reach.
• Design and produce engaging visual content for social media, digital advertising, websites, and email marketing.
• Capture and edit photography and short-form video content featuring exhibitions, collections, visitors, staff, programs, and special events.
• Analyze platform performance and prepare regular reports with insights and recommendations.
• Support the planning and execution of digital marketing campaigns designed to increase attendance, membership, engagement, and awareness.
• Aid in website updates and digital promotions as needed.
• Collaborate with museum staff to promote exhibitions, events, educational programs, memberships, fundraising initiatives, and other institutional priorities.
• Identify and develop storytelling opportunities that highlight the museum’s mission, collections, educational impact, and visitor experience.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, graphic design, or a related field, or equivalent professional experience.
• Experience managing social media accounts for an organization, brand, nonprofit, museum, educational institution, or similar entity.
• Experience designing digital graphics and marketing materials.
• Experience capturing and editing photography and video content for digital marketing purposes.
• Familiarity with social media management tools and digital advertising platforms.
• Strong writing, editing, organizational, and project management skills.
• Ability to manage multiple projects and deadlines while maintaining attention to detail.

Qualifications

• Passion for science, natural history, education, or public engagement.

Skills

• Strong writing, editing, organizational, and project management skills.
• Ability to manage multiple projects and deadlines while maintaining attention to detail.
• Familiarity with social media management tools and digital advertising platforms.
• Experience with Meta advertising and social media analytics.
• Knowledge of digital marketing best practices, audience development, and content strategy.
• Experience with website content management systems.

Benefits

N/A

Pay

$41,250 annually prorated for 30 hours per week

Schedule

Approximately 30 hours per week. Flexible schedule with some evening and weekend hours required to support museum events and programs. Position primarily remote but requires regular on-site work to capture content and support museum activities.