Digital Communications Specialist

Job Responsibilities

• Support the digital public relations strategy to enhance brand image and increase retail and e-commerce sales.
• Cultivate and maintain relationships with digital media platforms, aiming to boost editorial coverage in national and regional outlets for Louis Vuitton products.
• Collaborate with the Paris public relations team on the creation and execution of global digital communications strategies for the US and Canada.
• Organize and maintain a comprehensive database of digital assets, press texts, and brand communication tools across all categories.
• Partner with the merchandising team to ensure consistent messaging aligned with seasonal purchases.
• Oversee sample requests, trafficking, and distribution for all digital media shoots.
• Provide administrative support to the department, completing assigned tasks accurately and promptly.
• Affiliate with the media team to manage media outreach, including proactive and reactive media pitching.
• Generate and distribute daily, weekly, and project-based digital media press reports.
• Conduct research on competitive activities and conceptualize digital press initiatives.
• Work collaboratively with advertising, merchandising, and marketing departments to identify key digital press opportunities.
• Pitch new products/initiatives and determine optimal timing and execution for online press, including identifying key commercial priorities like Holiday Gift Guides.
• Increase digital press coverage across all major outlets, with a particular focus on DMR-ranked online publications.
• Establish and strengthen relationships with national and regional online/digital press.
• Manage DMR rankings, analysis, and reports, including pulling monthly rankings and providing Louis Vuitton and competitor analysis and research for internal and external reports/presentations (e.g., Share of Voice, Editorial Briefings, hand-counts chart).
• Handle budget management, including tracking the PR budget, creating purchase orders and good receipts, submitting rebills and reclasses, and overseeing PR invoices.

Qualifications

• 5+ years of true public relations experience, ideally within a luxury fashion brand.
• A strong grasp of digital PR and marketing.
• An expert in the fashion industry and digital media.
• A proven track record of successful media outreach to national and local outlets.
• Excellent communication and interpersonal skills.
• Strong planning, organizational skills, attention to detail, and the ability to handle confidential information with care.
• Proficiency in Microsoft Office programs, including Excel, Access, PowerPoint, and Word, along with Fashion GPS.

Benefits

• Medical, dental, vision, short and long-term disability insurance.
• Variety of paid time off programs.
• Employee discount/perks.
• Two retirement plans with employer contributions.

Pay

USD $80,000 - $90,000

Schedule

4 days per week on site in the Louis Vuitton Corporate Office, located in the heart of Midtown, Manhattan.