Digital Channel Email Production Manager- #26-18309

About the Role

Digital Experience is shaping the future of how we connect with patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach, leveraging cutting-edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences. This role leads transformative change, integrating advanced technology with strategic vision to drive impact at scale.

As a Digital Experience Email Production Manager, you will oversee the planning, coordination, and hands-on execution of email and lifecycle marketing campaigns, ensuring operational excellence, compliance, quality, and timely deployment across house email and VAE programs. You will partner cross-functionally to deliver impactful, high-quality communications that support our brands and customer engagement objectives. This role bridges marketing strategy and campaign execution, driving operational discipline, effective coordination, and continuous improvement across Marketing, Product, execution, and agency teams. While primarily focused on email production and campaign delivery today, the role will also help strengthen the processes, platforms, and capabilities needed to support more connected lifecycle and omnichannel experiences over time.

Responsibilities

• Plan, coordinate, execute, and support the optimization of email and lifecycle marketing campaigns, ensuring alignment with design, experience, compliance, and technical execution standards.
• Manage the full production cycle from intake and creative handoff through campaign setup, QA, UAT, approvals, deployment, and post-launch monitoring.
• Collaborate with Marketing, Product Owners, execution teams, analytics partners, and external agencies to prioritize, coordinate, and deliver campaigns that support engagement, conversion, and broader customer journey objectives.
• Manage multiple simultaneous projects, balancing business priorities, stakeholder expectations, ambiguity, and technical constraints, while ensuring adherence to milestones, approvals, and compliance requirements.
• Design, document, and continuously improve toolkits, standards, and processes, maintaining comprehensive documentation on requirements, production flows, channel best practices, campaign calendars, and playbooks.
• Act as the main point of contact for internal teams and vendors, applying change management practices to drive the sustainable adoption of new tools, processes, and systems.

Requirements

• Robust Marketing Automation experience, including hands-on execution of both Email Marketing and Lifecycle Marketing campaigns (setup, segmentation, QA, optimization, and performance monitoring).
• Experience executing email marketing campaigns, with exposure to lifecycle marketing programs, triggered communications, or customer journey activation.
• Experience with marketing automation tools (Adobe Journey Optimizer, Salesforce Marketing Cloud (SFMC), BrCliente, or Iterable) and analytics platforms.
• Strong project management skills to lead operational delivery and ensure efficient resource utilization.
• Excellent communication and collaboration skills to align cross-functional teams and enterprise stakeholders.
• Experience in healthcare or other regulated industries.

Preferred Qualifications

• Experience with Adobe Journey Optimizer (AJO) is highly preferred.
• Prior experience supporting the execution of multichannel or omnichannel lifecycle programs that contribute to more cohesive customer journeys.
• Experience activating above-campaign digital marketing initiatives through channel experiences and supporting product or campaign optimization pilots.
• Familiarity with omnichannel systems and tools, including workflow, campaign automation, CRM, AEM, or other content management systems.
• Strong understanding of compliance and regulatory frameworks in campaign management.