Digital Campaign Manager - Media Partners

About the role

This is a remote position that requires you to work closely and collaboratively with our internal and external teams. Bilingual fluency in English and Spanish is required to support Spanish-speaking Media Partners and clients across our owned markets.

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media. Through strategic partnerships with media companies and agencies across the country, we extend our advanced digital solutions beyond our owned markets—bringing best-in-class programmatic, audience targeting, and full-funnel capabilities to our Media Partners and their clients.

The Digital Campaign Manager – Media Partners serves as the technical and strategic liaison between our external Media Partners and Townsquare Ignite's centralized buying, client services, and creative teams. This collaborative role supports established Media Partner relationships by providing strategic guidance, overseeing campaign setup and execution, and driving ongoing campaign performance and optimization. You'll work closely with Media Partners, Ignite sales leadership, and internal teams to ensure digital campaigns are strategically developed, accurately launched, and effectively managed. This position is responsible for the strategy, implementation, optimization, and reporting of digital advertising campaigns, with a focus on delivering strong campaign performance, driving revenue growth, and building long-term Media Partner relationships.

Responsibilities

Strategy & Pre-Sale

• Partner with Media Partners to understand client objectives, KPIs, targeting needs, and campaign strategies.
• Provide strategic guidance on digital advertising capabilities, campaign structure, targeting, and tactic recommendations.
• Review and approve campaign proposals to ensure alignment with client objectives and product capabilities.
• Serve as a strategic resource to Media Partners, providing product education, best practices, and recommendations to support campaign growth.

Campaign Pre-Launch

• Guide Media Partners on effective messaging, creative best practices, and targeting strategies across digital tactics, including programmatic, social, and SEM.
• Develop targeting recommendations based on campaign objectives, audience insights, and overall tactic mix.
• Coordinate with Media Partners to gather all campaign requirements, including creative assets, pixels, KPIs, budgets, and flight dates.
• Oversee insertion order accuracy and completeness, coordinating with centralized buying teams to ensure campaigns are accurately trafficked and launched.
• Maintain clear communication and alignment between Media Partners and internal teams throughout the launch process.

Campaign Post-Launch

• Serve as the primary liaison between Media Partners and centralized buying, client services, and analytics teams.
• Monitor campaign performance, pacing, and delivery, collaborating with internal teams to implement optimizations and resolve issues.
• Provide Media Partners with performance insights, reporting, and strategic recommendations to drive campaign success.
• Manage campaign revisions and identify opportunities for upsells, renewals, and continued revenue growth.
• Strengthen Media Partner relationships through proactive communication, timely support, and ongoing collaboration with internal teams.

Qualifications

• Bilingual proficiency in English and Spanish required, with fluency in spoken and written Spanish to effectively communicate with and support Spanish-speaking Media Partners.
• 1+ years of experience in digital advertising, campaign management, or a related field.
• Strong understanding of digital advertising strategies, targeting, campaign execution, and optimization across multiple digital tactics.
• Experience with digital advertising messaging and creative best practices.
• Exceptional communication skills, with the ability to clearly explain technical concepts, campaign performance, and strategic recommendations to external partners and internal teams.
• Strong interpersonal and relationship management skills, with experience collaborating across departments and managing external stakeholder relationships.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns, competing deadlines, and partner requests.
• Strong problem-solving skills, with the ability to analyze campaign performance, identify opportunities, and recommend effective solutions.
• Ability to work independently in a remote environment while maintaining strong collaboration and responsiveness.
• 4-year college degree or comparable work experience required.

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary

Pay

Work @ Home Base Pay Range: $52,000 USD - $65,000 USD

Work @ Home Total Compensation Range: $52,000 USD - $65,000 USD

Why you’ll love working at Townsquare Ignite

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!