Digital Campaign Manager

Position Summary

The Digital Campaign Manager position oversees and implements digital marketing efforts for the college by performing a variety of integrated digital inbound and outbound marketing to increase the college's visibility through the development and distribution of information and materials.

Essential Functions

• Execute marketing and recruitment campaign strategies including website, digital & PPC marketing, adwords, paid media, SEO, etc. for target audiences based on standard market research data results.
• Aid the Director of Marketing and Communications with outlining yearly digital marketing strategy for the Office of Admissions, The Graduate School of Education, and the Development Department, as needed.
• Oversee communications operations (email scheduling, recipient lists, reports, drip campaigns) via Slate CRM.
• Manage and maintain website SEO.
• Supervise the Digital Campaign Coordinator including training, development, performance, and delegation of tasks. Provide optimization recommendations and analytic insights on digital marketing campaigns.
• Coordinate with Web and Analytics Developer to ensure our analytics and tracking of all marketing campaigns and SEO efforts are in place, create dashboards to review results.
• Cook up with the creative and media teams on campaign assets, ensure timely delivery for launching campaigns.
• Serve as an assistant liaison with 3rd party vendors, assisting the Director of Marketing & Communications.
• Provide outstanding customer service to the College and its departments and professionally represent College in all business interactions and settings.
• Provide support on and/or lead other projects as assigned by the Director of Marketing & Communications, and participate in committees and other forums that address the role of marketing at the College.

Competencies

• Ability to craft and implement strategies focused on marketing objectives and goals.
• Excellent attention to detail, time management, and organizational skills.
• Proven project management and organizational skills.
• Demonstrated ability to follow directions and complete tasks accurately.
• Ability to work independently within a team-based dynamic.
• Demonstrate strong oral, writing and editing skills.

Required Education/Experience

• Bachelor's or Associate's degree.
• 8+ years of experience in marketing or working in related fields.
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, MNTN, Spotify, and other self-serve ad platforms.
• Extensive experience working in a CRM and familiarity with Google Analytics is required.

Preferred Education/Experience

• Experience with Slate CRM.
• Familiarity with Google Suite products.
• Experience using project management software such as Asana, ClickUp, Monday, etc.
• Prior work with a liberal arts college/university.
• Familiarity with nontraditional digital communications such as video, podcasts, and photographs.
• Experience managing direct reports.

Additional Eligibility Requirements

• An acceptance of and commitment to Jesus Christ as Savior and Lord.
• An understanding of the mission and purpose of Covenant College.
• Must be able to assent to Covenant College's Staff Commitments.