Digital Campaign Coordinator - Ignite Pro

About Townsquare Ignite

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Ignite Pro is where serious brands go to grow. Built on the national-scale technology, data, and media infrastructure of Townsquare Ignite, Ignite Pro is a performance marketing powerhouse engineered for businesses that demand measurable results. We combine sophisticated audience targeting, advanced attribution, relentless optimization, and dedicated industry expertise to turn marketing investment into real revenue. From Home Services and Legal to multi-location Franchise brands, Ignite Pro doesn't chase clicks, impressions, or vanity metrics. We build integrated growth engines designed around what actually matters: qualified customers, profitable acquisition, ROAS, and scalable revenue growth.

Responsibilities

• Pre‑Sale: Collaborate with sales & Ops teams to define campaign objectives, KPIs, and strategies.
• Pre‑Sale: Conduct research using tools like SEM & SEO Planning Tools, Internal tools, Placer, Dstillery, Ad Mall, and SEM Estimates / Google Keyword Planner.
• Pre‑Sale: Create or review proposals based on Ignite Pro media mix rules.
• Pre‑Sale: Participate in client needs analyses (CNAs) and pitches.
• Pre‑Sale: Request or provide ad examples and brainstorm creative, targeting, and campaign strategies.
• Pre‑Sale: Respond to inquiries within 24 hours and provide actionable insights.
• Pre‑Sale: Management and input of Lumina workflow tasks and details.
• Post‑Sale: Work to implement campaign details in workflow systems and coordinate creative approvals with Creative Services, AEs, and clients.
• Post‑Sale: Gather and organize campaign details (targeting, geo, audience segments, etc.) for execution.
• Post‑Sale: Input details and conduct tasks in DSP platforms working with leadership from buying & trafficking team.
• Post‑Sale: Liaise with team members to ensure accurate campaign setup and monitor campaign performance.
• Post‑Sale: Review Internal System data for accuracy and address issues as needed.
• Post‑Sale: Schedule and participate in client check‑ins to review performance and provide insights.
• Post‑Sale: Analyze campaign metrics and provide recommendations for optimization and upselling.
• Post‑Sale: Ensure all deliverables are on schedule, placements are on pace, and campaigns are optimized.
• Post‑Sale: Stay informed on product updates affecting proposals and campaigns.
• Post‑Sale: Collaborate with team members to confirm orders and reconcile revenue.

Qualifications

• Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communicator. Experience taking the lead in interdepartmental projects.
• Experience with digital ad messaging best practices (does not build the ads)
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• 1+ years experience in digital advertising
• 4‑year college degree or comparable work experience required

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high‑energy work environment
• Opportunity for upward mobility
• Company provided laptop

Pay

$45,000 USD - $50,000 USD