Digital Asset Manager

The Role

The Digital Asset Manager is responsible for overseeing the strategic administration and governance of Risepoint's Digital Asset Management (DAM) system within the Optimizely DXP platform. This role requires a blend of technical proficiency, metadata strategy expertise, and strong cross-functional collaboration skills.

Responsibilities

• Serve as the primary system administrator for the DAM platform, managing user roles, permissions, and access controls.
• Configure and maintain platform settings, integrations, and workflows in coordination with teams as needed.
• Maintain and evolve the DAM taxonomy in collaboration with Creative Operations and UX/DX leadership.
• Partner with legal and compliance teams to manage licensing, copyright attribution, and expiration flagging for all assets.
• Evaluate and implement integrations between the DAM and adjacent tools (CMS, DXP, creative suites, project management platforms).
• Oversee the ingestion, tagging, and organization of new digital assets submitted by creative, marketing, and external agency teams.
• Manage the asset request and approval workflow, ensuring timely review and publication of assets.
• Develop and enforce upload standards, file naming conventions, and quality control processes to maintain a clean, reliable asset repository.
• Establish and maintain RACI for DAM-related activities across internal teams and external implementation partners.
• Conduct regular audits of the asset library to ensure accuracy, relevance, and compliance with governance standards.
• Partner with creative and content teams to prioritize production of missing or outdated assets.
• Stay current on DAM industry trends, emerging technologies, and best practices to recommend enhancements.
• Lead or contribute to DAM migration projects, re-platforming initiatives, or major taxonomy overhauls as business needs evolve.

Requirements

• Experience managing a DAM platform in a corporate, agency, or media environment.
• Bachelor's degree in a related field; demonstrated experience administering a DAM platform within an in-house creative or marketing organization is required.
• Proven experience designing and implementing metadata schemas, taxonomy frameworks, and controlled vocabularies.
• Experience administering enterprise DAM platforms.
• Proficiency with DAM platform administration, configuration, and API integrations.
• Strong understanding of metadata standards and file format best practices.
• Experience with DAM integrations across CMS, DXP, project management, and marketing automation tools.
• Comfort working with analytics dashboards and basic reporting tools to surface actionable insights.
• Familiarity with the Adobe Creative Suite and understanding of creative production workflows.

Qualifications

• Exceptional organizational skills and meticulous attention to detail.
• Strong written and verbal communication skills.
• Proactive, solutions-oriented mindset with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with experience working cross-functionally across marketing, creative, BT, and legal teams.
• Self-starter with the ability to work independently and drive projects from conception through execution.

Skills

• Digital Asset Management (DAM) platform administration.
• Metadata strategy and design.
• Enterprise DAM platform administration.
• API integrations and tool compatibility.
• Analytics and reporting tools.
• Adobe Creative Suite.