Digital and Social Media Marketing Manager, Undergraduate Admissions

About the role

Boston University Admissions seeks a creative, strategic, and data-driven Digital and Social Media Marketing Manager to lead digital marketing efforts that attract, inform, and engage prospective students and their families. The Manager will develop and implement a comprehensive digital and social media strategy that communicates the value of a Boston University education and supports recruitment and enrollment goals.

Responsibilities

• Lead the strategy, development, and maintenance of the Admissions website, which includes more than 300 pages and serves approximately two million visitors annually.
• Develop compelling website content using text, graphics, photography, video, and other digital media.
• Ensure website content is accurate, accessible, current, and consistent with other University communications.
• Develop and implement social media strategy across Instagram, TikTok, YouTube, Snapchat, X, ZeeMee, and emerging platforms.
• Create, publish, and monitor content that supports student recruitment and enrollment goals.
• Analyze website, email, and social media performance to guide strategy and improve engagement.
• Identify opportunities to strengthen BU’s visibility across search engines, answer engines, and AI-powered platforms.
• Evaluate new technologies, AI tools, vendors, and industry practices that can improve effectiveness and efficiency.
• Collaborate with admissions and enrollment staff on digital recruitment and yield initiatives.
• Supervise student employees who create digital and social media content for BU Admissions.
• Manage the Admissions Staff Marketing Group and guide the development of an editorial calendar.
• Train and support staff responsible for WordPress content and review submissions for quality and consistency.
• Represent Admissions on the University’s Social Media Communicators Committee.

Requirements

• A bachelor’s degree.
• Three years of experience with social media strategy and website management.
• Strong writing and communication skills.
• Understanding of strategic digital marketing, preferably in higher education.
• A strong eye for captivating content and attention.

Qualifications

• Experience with HTML, CSS, WordPress, and Salesforce Marketing Cloud is a plus.
• Candidates who are selected as finalists will be asked to complete and submit a writing assignment as a component of the interview process.

Benefits

• Remote work is dependent on performance and responsibility; this position is designated as remote-local. The successful candidate must reside within a 3-hour commuting distance of the University to attend occasional in-person events as required.
• Generous benefits package including health, dental, life insurance, tuition remission, retirement plan, paid time off.

Pay

Expected hiring range: $72,000 – $75,000. The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, training and internal pay comparison. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.