Digital Marketing Specialist, Prospective Students

Why Work at BYU

Brigham Young University (BYU), as the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work.

About the Role

Brigham Young University is seeking a creative, strategic, and data-driven Digital Marketing Manager to join our Enrollment Services Marketing & Communications team. In this role, you'll lead digital marketing initiatives that inspire prospective students to explore, apply, and enroll at BYU.

Responsibilities

• Develop and manage digital marketing campaigns across email, social media, paid advertising, SMS, and other digital channels.
• Own and grow Admissions' social media presence by creating engaging content, managing publishing calendars, and interacting with prospective students.
• Design and execute recruitment-focused email and SMS campaigns using Salesforce Marketing Cloud and integrated tools.
• Lead planning and execution of prospective student direct mail campaigns, including welcome packages and print recruitment materials.
• Monitor campaign performance, analyze audience and engagement data, and use insights to optimize future campaigns and marketing strategies.
• Ensure all communications align with BYU brand standards, messaging, accessibility requirements, and university policies.
• Partner with Admissions, Enrollment Services, Church Educational System (CES) partners, campus departments, designers, and external vendors to deliver coordinated marketing initiatives.
• Stay current on emerging digital marketing trends, technologies, and best practices to enhance campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• Two years of experience in digital marketing, communications, or higher education marketing.
• Experience managing social media platforms, email marketing campaigns, and digital advertising.
• Strong written and verbal communication skills.
• Ability to develop compelling, audience-focused content aligned with established brand standards.
• Experience analyzing marketing performance metrics and translating data into actionable insights.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Experience using Canva or similar content creation tools.
• Salesforce Marketing Cloud Email Specialist Certification, or the ability to obtain certification within six months of hire.

Preferred Qualifications

• Master's degree in Marketing, Communications, or a related field.
• Experience in higher education marketing.
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Experience with HTML, AMPscript, or marketing personalization tools.