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Digital Marketing Undergraduate Work Experience

Orlo · Indiana, United States · 2 mo ago
MarketingFull-time

Work Experience | Birmingham, United Kingdom

About the role

We’re looking for a motivated undergraduate to join our team for a 2-week Digital Marketing Work Experience placement. You will play a supporting role in various marketing projects, gaining hands-on experience in SEO, GEO, content, paid advertising, and data administration, working closely with the wider Marketing team. This placement offers hands-on learning as part of the Marketing team, with two days per week in our Birmingham HQ and the flexibility to work remotely for the remainder of the week.

About us

Lots of solutions claim to bring digital communications teams together, but Orlo is the only platform purpose-built with the needs of public sector marketing, comms, and citizen engagement professionals in mind. Since its creation in 2012, Orlo has built a network of like-minded sector experts and community partners to help us share best practices and industry insights.

Orlonians are committed to helping our customers build trust with their audience through brilliant conversations—and have fun along the way. Our enthusiasm and passion for the work we do is displayed in every interaction, whether on a customer call, during our webinars, or at our flagship BIG Social event.

We’re proud to support some of the UK’s most critical public service providers, including emergency services. Our platform is used by police forces, fire and rescue services, and other blue light organisations to streamline digital communications and build public trust. Clients include West Midlands Police, Cheshire Fire & Rescue Service, and Merseyside Police. With strong relationships across the sector, including with 41 of the UK’s police forces, our track record speaks to the value we bring to those on the front line.

Our values

  • We’re bold
  • We graft
  • We’re curious
  • We give a sh*t
  • We’re genuine

Responsibilities

  • Perform an internal link audit to identify orphaned pages and suggest linking opportunities.
  • Conduct a competitor content gap analysis using Semrush to inform strategic content planning.
  • Audit all blog meta titles and descriptions for missing, duplicate, or over-length issues.
  • Research and compile a list of unanswered FAQ questions per sector using tools like Answer the Public, Reddit, Quora, and Google’s People Also Ask.
  • Conduct an alt text audit of all site images for accessibility compliance and image SEO.
  • Manually test target keywords in ChatGPT, Perplexity, Google AI Overviews, and Copilot to monitor Orlo’s appearance and content summary (AI answer monitoring).
  • Research competitor Google Ads copy (headlines, descriptions, and CTAs) for US local government terms using the Google Ads Transparency Centre.
  • Ensure the Hubspot database is up to date with prospect incumbent and renewal information.

Requirements

  • A current student of a degree in Marketing or Business.
  • Basic understanding of SEO principles (on-page SEO, keywords, metadata, internal linking).
  • Familiarity with digital marketing tools such as Google Analytics, Search Console, or platforms like Semrush (academic or personal use is fine).
  • Strong research and analytical skills with attention to detail.
  • Comfortable using spreadsheets (Excel/Google Sheets) to organise and analyse data.
  • Awareness of content marketing and how users search for information online.
  • Interest in AI-driven search (e.g., ChatGPT, Google AI Overviews) and how it impacts marketing.
  • Strong written communication skills.
  • Proactive mindset with the ability to work independently and manage tasks.

Benefits

  • Hands-on experience across SEO, content strategy, and digital marketing in a real business environment.
  • Direct exposure to industry tools and platforms such as Semrush, HubSpot, and Google Ads.
  • Practical experience working with emerging AI search technologies and trends.
  • Opportunity to work on meaningful projects that directly impact marketing performance.
  • Mentorship and guidance from experienced marketing professionals.
  • Development of analytical, research, and strategic thinking skills.
  • A strong portfolio of work to support future job applications.
  • Insight into B2B marketing, particularly within the public sector/social media space.

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