Digital Analytics & Measurement Manager

Main Responsibilities

• Own Digital Measurement & Tracking
• Lead ownership of Google Tag Manager (GTM)
• Design event tracking frameworks and data layer standards
• Partner with engineering on implementation
• Maintain tracking documentation and governance
• Manage Analytics Platforms
• Own and optimize Google Analytics 4 (GA4)
• Define conversion events and attribution
• Align GA4 with marketing and internal data
• Analyze Funnel & Conversion Performance
• Analyze website, quote engine, and customer journey
• Identify drop-off points and recommend improvements
• Support Experimentation & Optimization
• Partner on A/B testing
• Ensure accurate measurement and insights
• Ensure Data Quality & Governance
• Act as source of truth for analytics data
• Conduct audits and maintain data integrity
• Collaborate Cross-Functionally
• Work with Marketing, Product, Engineering, and Data teams

Qualifications

• 8+ years in digital analytics
• Experience with GTM and GA4
• Strong understanding of tracking, funnels, and attribution
• Experience working with engineering teams

Benefits

Comprehensive full medical, dental and vision Insurance

Basic Life Insurance at no cost to the employee

Company paid short-term and long-term disability

12 weeks of 100% paid Parental Leave

Health Savings Account (HSA)

Flexible Spending Accounts (FSA)

Retail Savings Plan

Personal Paid Time Off

Paid holidays and company-wide Wellness Day off

Paid time off to volunteer at nonprofit organizations

Pet friendly office environment

Commuter Benefits

Group Pet Insurance

Employee Assistance Program (EAP)