Digital Advocacy Manager, Remote (Nonprofit / Environmental Advocacy)

Remote (USA) or hybrid from any office location | Full‑time

About the Role

The nation’s leading environmental law organization is hiring a Digital Advocacy Manager to oversee its digital advocacy program, developing, executing, and managing multi‑channel campaigns that drive meaningful supporter action and increase engagement across email, mobile, paid media, social, and web. Campaigns focus on national and regional environmental issues including healthy communities, climate and energy, and lands, oceans, and wildlife. This supervisory position reports to the Associate Director of Digital Advocacy and works collaboratively with communication, legal, and lobbying program staff. The manager directly oversees a Digital Advocacy Specialist and partners with communications leadership on change‑management initiatives.

Responsibilities

• Lead integrated, multi‑channel digital advocacy campaigns that advance institutional and departmental priorities, including regional campaigns in key states.
• Deepen supporter engagement across email, web, SMS, social media, and paid advertising.
• Ensure cohesive messaging across channels; use segmentation, messaging strategy, and platform testing to improve engagement and campaign effectiveness.
• Manage the building, coding, testing, and delivery of outgoing messages and online comments to key political targets.
• Produce accurate, timely advocacy content in a fast‑moving news and political environment; pivot strategies for rapid‑response moments.
• Develop email list‑growth strategies through paid and unpaid efforts, including cross‑promotions, sponsored petitions, and advertising campaigns.
• Manage strategy, growth, and engagement of SMS lists for digital advocacy.
• Drive supporter retention and promote deeper engagement opportunities such as letters to the editor, coalition building, and additional actions.
• Generate KPIs and populate digital advocacy dashboards; set data‑informed, mission‑driven goals and benchmarks.
• Continuously test and refine strategies to ensure positive outcomes.
• Manage regular reporting on analytics and translate data into clear takeaways and recommendations.
• Report on advocacy and campaign performance to internal stakeholders.
• Lead ongoing internal education about the digital advocacy program, including drafting best‑practice guidelines and training staff.
• Directly manage the Digital Advocacy Specialist, conducting performance reviews, check‑ins, and feedback sessions.
• Mentor staff on digital strategies and the use of digital advocacy platforms.
• Oversee relevant administrative, budgeting, and personnel management.

Qualifications

• Bachelor’s degree preferred; 7+ years of relevant professional experience.
• Experience with at least one eCRM tool (EveryAction preferred) and at least one mobile platform (Mobile Commons preferred).
• Demonstrated proficiency with Excel, HTML, and digital tools.
• Strong detail orientation, organizational, and project‑management skills.
• Ability to translate complex issues into compelling, accessible communications.
• Ability to prioritize, manage multiple deadlines, and respond quickly to new developments.
• Ability to work collaboratively across teams and give constructive, respectful feedback.
• Skill in leading diverse teams with emotional intelligence and cultural competence.
• Preferred: Experience working with 501(c)(4) organizations.

Pay

Salary varies by location: $113,000‑$125,500 in San Francisco and New York; $107,400‑$119,300 in Washington DC, Chicago, Seattle, Honolulu, and Los Angeles; $101,700‑$113,000 in Philadelphia, Juneau, and Denver; $96,000‑$106,700 in Miami, Tallahassee, Bozeman, New Orleans, and Houston. Other locations fall between $96,000‑$119,300.

Benefits

Comprehensive benefits included.

Schedule

37.5 hours per week.