Digital Advertising Specialist II

Responsibilities

• Work closely with account teams to understand the needs and goals of strategic manufacturers and develop and execute digital media plans and advertising strategies to support and drive those objectives.
• Proactively, ongoingly analyze and optimize campaigns to uncover insights that lead to actions that work to continually maximize performance and drive toward client goals.
• Problem-solve with internal and external stakeholders, identifying and addressing marketing challenges and issues by working with internal marketing/sales teams, manufacturers, and retailer resources to find effective solutions and implement them in a timely manner.
• Provide regular reports and analysis of campaign performance and insights to internal and external stakeholders, and use the insights to inform future strategies and optimizations and to accelerate growth.
• Manage medium-to-large sized clients with more complex strategies and media plans.
• Multitask in a fast-paced environment, managing multiple projects, deliverables, and clients simultaneously, while adhering to deadlines and maintaining attention to detail.
• Research competitive and keyword landscapes to determine appropriate targeting, and audit and analyze historical campaign performance to determine go-forward strategy.
• Ensure spend pacing is aligned to agreed-upon budget and make adjustments as necessary. Set monthly budgets at the campaign level for all clients.
• Become proficient in and leverage research, automation, and execution platforms and tools to drive efficiencies.
• Proficient in using Amazon retail and external platforms to pull brand, category, and competitive insights and sales data in order to measure success of campaign strategy and its impact on the business holistically.
• Capture, own, and execute against all client-sponsored ads follow-ups and deliverables in a timely manner, ensuring timely and professional communication with clients and internal team at all times.
• Stay updated with industry trends, keeping abreast of the latest trends and developments in the digital advertising landscape, as well as changes in Amazon and Marketplace features and ad product enhancements and launches, leveraging that knowledge to drive effective strategies and ensure clients are early adopters of relevant opportunities.

Requirements

• Experience with Amazon Advertising and other retail media channels is a must-have.
• Post-secondary education or equivalent experience in marketing or related field.
• 2 - 5 years of marketing experience.
• Proficiency in Excel at an intermediate level to efficiently manipulate large sets of data for analysis.
• PREFERRED: Experience with Downstream, Tableau, Skai, Jungle Scout/Cobalt, Criteo/Citrus Ads, and Retailer ad console platforms.
• Experience in the development and execution of strategic media plans.
• Excellent written, oral, and interpersonal communication skills.
• Proficiency with Amazon tools, including the Amazon Advertising suite of solutions.
• Proficiency in Microsoft Office Suite, specifically Microsoft Excel and PowerPoint.
• Ability to analyze large data sets and identify trends to inform the business.
• Ability to problem-solve and multitask.
• Certification in Amazon Advertising is a plus.

Benefits

• Medical
• Dental
• Vision
• Bonus
• PTO
• 401K

Sponsorship

Sponsorship for work visa unavailable.

Pay

$68,000 - $92,000 Plus Bonus