Digital Advertising Coordinator (On-Site)

About the role

Bring high-value digital marketing campaigns to life with your domain expertise and flawless execution. Gopher Sport is a revered physical education, sports, and fitness equipment company with a 75+ year history that’s rapidly enhancing its digital presence. Gopher is looking for an experienced digital marketer with experience in search and social media advertising to join our team and support the execution of digital marketing campaigns.

This role will be a key member of the Digital Presence Team, which is responsible for the presentation and performance of Gopher Sport and its family of brands across a broad set of digital channels including search, display, social, video, and AI.

The Digital Advertising Coordinator role will be an ideal fit if you:

• Enjoy managing digital campaigns that drive real impact across a variety of digital channels.
• Thrive in a fast-paced role where you’re consistently evaluating results and responding to challenges or opportunities in real time.
• Enjoy collaborating with and contributing to a highly accountable team that sets lofty goals and strives to exceed expectations.
• Have a proven ability to work independently and use a common-sense approach to proactively solve problems.
• Welcome the opportunity to join a new team and help shape its culture, processes, and relationships with other teams.

Responsibilities

• Deploying New Digital Marketing Campaigns: Accurately translating channel-specific marketing plans into ready-to-deploy campaigns for assigned channels
• Review and Optimize Performance: Consistently make changes in campaign structure, content, etc. to ensure that objectives are met or exceeded.
• Maintain and Publish Regular Reporting: Maintain dashboards and/or KPIs that make it easy to monitor campaign performance and solve issues as they arise.
• Conduct Experiments: Executing tests with the support of department leaders to improve results.

Requirements

• Bachelor’s degree in marketing or related field. Focus or coursework on digital marketing preferred.
• 1+ years of experience in a digital marketing role.
• Valid experience managing or coordinating paid search, social media, and/or video campaigns.
• Proficiency in Google and Bing ads, Meta Business Suite, YouTube Analytics preferred.
• Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) required.
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

Benefits

• Competitive compensation and benefit package, including traditional and HSA Health Insurance options
• Vision insurance
• 3 weeks of Paid Time Off accrued the first year
• 3 weeks of remote work
• Flexible hours
• 8 company paid holidays
• Profit sharing
• 401K
• Lifestyle Spending Account
• Tuition reimbursement
• Product discounts
• Onsite fitness center

Pay

$57,650 – $82,300 per year