Digital Ad Operations Specialist

Job Description

Duration: 1 year
Pay: $55.56/hr.

Key Responsibilities

• Campaign Execution & Ad Operations
• Own the end-to-end execution of digital advertising campaigns, including campaign setup, trafficking, launch, monitoring, and optimization.
• Build and manage campaigns, ad sets, placements, creatives, and tracking configurations across key advertising platforms.
• Manage campaign budgets, pacing, and performance against established KPIs.
• Support audience targeting integrations and manage audience segments across programmatic and paid social platforms.
• Ensure accurate campaign implementation through standardized processes, naming conventions, and trafficking best practices.
• Ad Platform Management
• Utilize Google Campaign Manager 360 (CM360) to build campaigns, manage creatives, configure tracking, and generate performance reporting.
• Execute and optimize campaigns across DSP platforms including Display & Video 360 (DV360) and The Trade Desk (TTD).
• Manage campaign execution across paid social platforms including Meta (Facebook/Instagram), LinkedIn, and Reddit.
• Partner with internal teams and external vendors to support campaign launches, platform integrations, and issue resolution.
• Technical QA & Troubleshooting
• Perform quality assurance testing for digital creative assets, including static, rich media, video, and third-party ad tags.
• Validate ad functionality across web, mobile, and app environments to ensure proper delivery and tracking.
• Troubleshoot complex ad-serving, tracking, and reporting issues across ad servers, DSPs, publishers, and analytics platforms.
• Investigate and reconcile discrepancies between CM360, DSP reporting, and publisher data.
• Apply knowledge of HTML, JavaScript, VAST/VPAID, and digital advertising standards to resolve technical challenges.
• Performance Optimization & Reporting
• Monitor campaign performance, delivery, and pacing to ensure campaigns meet goals and remain within budget.
• Analyze campaign data and provide insights to improve targeting, performance, and efficiency.
• Develop reports and dashboards using Excel, Google Sheets, and advertising platform reporting tools.
• Partner with campaign strategists to support media planning decisions based on historical performance data.
• Identify opportunities to improve campaign processes, scalability, and operational efficiency.

Required Qualifications

• 3-6+ years of experience in Ad Operations, Digital Media Operations, Programmatic Advertising, or Ad Technology roles.
• Hands-on expertise with Google Campaign Manager 360 (CM360).
• Experience managing campaigns within DSPs such as Display & Video 360 (DV360) and The Trade Desk (TTD).
• Experience with paid social advertising platforms including Meta, LinkedIn, and Reddit.
• Strong understanding of digital advertising workflows, campaign trafficking, tracking, and optimization.
• Experience troubleshooting ad delivery, tracking, and reporting discrepancies.
• Knowledge of HTML, JavaScript, rich media formats, VAST/VPAID, and third-party ad tags.
• Strong analytical skills with experience using Excel and Google Sheets for reporting and data analysis.
• Understanding of digital privacy regulations, including GDPR and CCPA.
• Exceptional attention to detail with the ability to manage multiple campaigns in a fast-paced environment.

Preferred Qualifications

• Experience with audience management and ABM platforms such as LiveRamp, Bombora, Demandbase, or similar audience vendors.
• Experience supporting B2B marketing, technology, SaaS, or cybersecurity organizations.
• Familiarity with audience segmentation, intent data, and account-based marketing strategies.
• Experience partnering with media agencies, publishers, and advertising technology vendors.