Digital Ad Operations Specialist

About the role

The Digital Ad Operations Specialist will play a crucial role in scaling customer acquisition efforts by overseeing the flawless and efficient launch of high-impact paid campaigns. This role requires ownership of campaign execution, troubleshooting, performance analysis, and strategic optimization.

Responsibilities

• Build and launch campaigns, ad sets, and individual ads across key channels, and create/traffic tags across platforms.
• Partner with the campaign team to plan for the upcoming quarter and review current campaign performance.
• Maintain close monitoring of campaigns, especially during the first 48 hours, and execute ongoing optimizations throughout the campaign lifecycle.
• Lead the technical QA process for all ad creative, ensuring compliance with standards.
• Investigate and reconcile data discrepancies greater than 10% between ad servers, DSPs, and publisher reporting systems.
• Oversee audience targeting integration and manage audience match rates across platforms.
• Provide weekly optimization and performance reporting, utilizing advanced Excel skills for data analysis.
• Identify additional targeting opportunities and performance improvements, providing recommendations rather than simply executing requests.

Requirements

• Experience: 3–6 years of dedicated experience in Ad Operations, Digital Media Operations, or Ad Technology roles with a background in B2B marketing/advertising and full-funnel digital campaigns.
• Technical Skills: Expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360), Display & Video 360 (DV360), and LinkedIn Ads. Deep expertise in other DSPs like The Trade Desk (TTD) and major social platforms including Meta and Reddit. Advanced Excel skills for data analysis, reporting, and troubleshooting. Comfort with HTML, JavaScript, rich media formats, VAST/VPAID for video, and current privacy regulations.

Preferred Qualifications

• Experience with LiveRamp, Bombora, Demandbase, or other ABM or audience-focused vendors.
• Proven ability to diagnose and resolve complex technical issues under pressure.
• A self-motivated, curious, and proactive problem-solver with strong critical thinking skills.
• Strong interpersonal skills for managing diverse stakeholder groups and fostering internal and external relationships.