Digital Ad Operations Specialist

Responsibilities

• Trafficking, setting up, and launching digital ad campaigns across ad servers, demand-side platforms (DSPs), and publisher networks.
• QA ad creative assets, tracking pixels, and UTM parameter structures prior to campaign deployment to ensure flawless execution.
• Monitoring live campaign delivery telemetry, pacing, and performance metrics to identify and resolve delivery anomalies.
• Reconciling billing data across ad networks, media buys, and third-party tracking tools to verify monthly ad spend accuracy.
• Generating weekly campaign performance summaries and delivery verification reports for internal growth marketing teams.

Requirements

• Bachelor’s degree in Marketing, Advertising, Information Systems, Business Analytics, or a related field.
• 0 to 2 years of experience in ad operations, digital media trafficking, or digital ad agency internships.
• Familiarity with ad servers, ad management consoles, or DSPs (e.g., Google Ad Manager, Meta Ads Manager, Trade Desk).
• Basic technical comfort with web parameters, tracking tags (Google Tag Manager), pixels, and URL structures.
• Advanced proficiency in Microsoft Excel for analyzing campaign data, delivery pacing, and invoice reconciliations.
• Meticulous attention to detail with zero tolerance for trafficking or tagging mistakes.