Digital Ad Operations Specialist
EPITEC · Santa Clara County, CA · 5 days ago
Business DevelopmentContract
Responsibilities
- Meticulously build and launch campaigns, ad sets, and individual ads across key channels.
- Manage the technical pipeline of performance marketing initiatives, contributing directly to the growth of a sophisticated e-commerce business.
- Oversee audience targeting integration, manage audience match rates across platforms (TTD, Meta, Google/YouTube), and curate segments using tools like LiveRamp.
- Lead the technical QA process for all ad creative—including static, rich media, video, and third-party tags—to ensure they meet standards and fire correctly across web, mobile, and app platforms.
- Systematically investigate and reconcile data discrepancies between the Google Ad Server, DSPs, and publisher reporting systems.
- Be able to resolve complex ad-serving, tracking, and reporting issues with internal teams and external partners.
- Monitor and optimize campaigns to ensure they run without issue, managing budget pacing to avoid under/over spend, and hit campaign KPIs successfully.
- Utilize Excel/Google Sheets for data manipulation and deliver standardized or custom reports from the Google Ad Server to provide performance insights.
- Work closely with Campaign Strategists to create media plans based on historical performance data.
- Document and implement scalable best practices for campaign trafficking and naming conventions to reduce human error.
Qualifications & Technical Expertise
- Expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360).
- Deep expertise in DSPs like Display & Video 360 (DV360), The Trade Desk (TTD) and major social platforms including Meta (Facebook/Instagram), LinkedIn, and Reddit.
- 3-6 years of dedicated experience in Ad Operations, Digital Media Operations, or Ad Technology roles.
- Comfort with HTML, JavaScript, rich media formats, VAST/VPAID for video, and current cookie/privacy regulations (GDPR, CCPA).
- Experience with LiveRamp, Bomobra, Demandbase and other ABM or Audience focused vendors is a plus.