Ad Operations Specialist

Responsibilities

• Campaign Execution & QA: Traffic, set up, and launch digital media campaigns across major platforms with extreme precision. Conduct thorough pre-launch quality assurance testing on all creative components, destination URLs, tracking tags, and targeting rules.
• Tracking & Measurement Deployment: Coordinate the implementation of tracking pixels, conversion parameters, and custom measurement scripts in collaboration with cross-functional teams and external partners.
• Documentation & Process Management: Build and maintain detailed trafficking sheets, deployment guides, and campaign architecture templates to standardize and streamline operational workflows. Organize vital media records including IOs, authorizations, and flowcharts.
• Delivery Monitoring & Reconciliation: Actively track daily campaign delivery and pacing to identify under-delivery early. Support the financial reconciliation process by verifying media delivery data against established budgets and media plans.
• Cross-Functional Collaboration: Partner with media buying, planning, account management, and analytics teams to ensure creative assets align perfectly with publisher specs and campaign timelines.
• Continuous Improvement: Keep pace with changing ad formats, privacy regulations, tagging methodologies, and platform updates. Proactively offer operational solutions and share best practices to resolve technical hurdles.

Qualifications

• Education & Experience: Bachelor’s degree in Marketing, Communications, Business, or a related discipline (or equivalent practical experience), combined with 2–4 years of hands-on experience in digital campaign trafficking and ad operations at an AD agency.
• Platform Expertise: Proven proficiency navigating key ad tech environments, such as Google Campaign Manager 360, Meta Ads Manager, Google Ads, or LinkedIn Campaign Manager.
• Preferred Tools: Prior experience utilizing Mediaocean, Basis, or similar enterprise ad operations software is a major plus.
• Technical Knowledge: Strong understanding of ad-serving ecosystems, UTM tagging logic, container tags, and conversion tracking mechanisms.

Core Competencies

• Exceptional attention to detail, strong problem-solving skills, and the analytical capacity to troubleshoot tracking or delivery anomalies.
• Excellent project management skills with the agility to shift priorities under tight deadlines.