Ad Operations Specialist

About the role

Entravision’s Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns.

We are looking for someone who is goal-oriented and passionate about digital media. Must be able to work in fast-paced, high-volume environments as well as have the technical skills required to set-up and optimize campaigns against industry-standard KPIs.

Responsibilities

• Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post-campaign analysis.
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
• Develop campaign strategies to support and achieve the client's business objectives.
• Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
• Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
• Provide the Account Management team with campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
• Work with sales teams to validate insertion orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.

Requirements

• Ability to work independently.
• Excellent attention to detail.
• Ability to work under pressure and prioritize projects.
• Knowledge of digital ad ecosystem and familiarity with ad platforms and tools such as The Trade Desk, AppNexus, Google DV 360, Google Tag Manager, and Google Analytics.
• Team player.

Qualifications

• Bachelor's degree in marketing, business, or equivalent work experience.
• At least 1-2 years of work experience in digital campaign management or related fields.
• Trade Desk Certification a plus.
• English fluency required.

Benefits

Not specified.

Pay

$40,000 - $50,000 USD annually.

Schedule

This is a full-time position. Actual hours and schedule may vary.