Digital Account Manager

Skills And Responsibilities

• Lead and manage digital and social programs for multiple clients, ensuring flawless execution and strategic alignment with client goals.
• Manage client communications and deliverables, leading calls, presenting updates, and proactively identifying opportunities to strengthen programs.
• Develop and oversee social media content strategies, manage communities, content calendars, and campaigns that drive engagement and measurable results.
• Ideate and create quality, error-free work on multiple social and digital channels.
• Proven ability to lead projects from planning to execution with precision, time management while maintaining high-quality outcomes.
• Measure success on all platforms, sharing actionable insights with your account teams and clients.
• Excellent communication and presentation skills, demonstrating an ability to be engaging and simplify complex concepts.
• Work with the PR teams to uncover opportunities to provide additional services to clients, expanding digital engagement.
• Manage direct report(s) while coaching and mentoring junior team members, providing feedback, actionable steps, and setting goals to support career advancement at Hoffman.
• Work effectively across teams and departments, fostering a culture of collaboration, creativity, and accountability.
• Support new business opportunities through developing campaign strategy, pitching ideas to clients, and providing creative input.
• Utilize our digital tech stack to work smarter and measure performance.
• Collaborate effectively with global digital colleagues across the U.S., Asia, and Europe to share learnings and drive innovation.
• Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve.
• Stay ahead of digital trends, bringing fresh ideas and emerging best practices to client and internal teams.
• Track the effectiveness of social media posts, campaigns and creative then recommend optimizations.

Qualifications

• Strong understanding of B2B social media best practices (especially LinkedIn).
• Experience developing content, platform, and campaign strategies tailored to client objectives.
• Excellent communication and presentation skills — able to simplify complex concepts and inspire confidence with clients.
• Solid foundation in project and account management, balancing multiple clients and priorities.
• Background and solid experience with: Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.; Data analytics and supporting tools like Google Analytics; Paid social campaign management and execution; GEO/SEO, SEM, PPC and other tactics that fall under the digital umbrella; Marketing automation platforms like HubSpot and/or Marketo (is also a plus).
• Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts.
• 4-6 years of digital and social media experience (agency experience is preferred).
• Report into one of our office locations (Boston, Portland, or San Jose).
• Strong understanding of the tech sector and enthusiasm for emerging technologies.
• Proven ability to manage client relationships, lead campaigns, and collaborate across teams.
• A proactive problem solver who thrives in a fast-paced, creative environment.
• Adept at problem-solving and loves a challenge.
• Has a sense of humor – required!

Functional Expertise

• Strong understanding of B2B social media best practices (especially LinkedIn).
• Experience developing content, platform, and campaign strategies tailored to client objectives.
• Excellent communication and presentation skills — able to simplify complex concepts and inspire confidence with clients.
• Solid foundation in project and account management, balancing multiple clients and priorities.
• Background and solid experience with: Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.; Data analytics and supporting tools like Google Analytics; Paid social campaign management and execution; GEO/SEO, SEM, PPC and other tactics that fall under the digital umbrella; Marketing automation platforms like HubSpot and/or Marketo (is also a plus).

Benefits

• 20 PTO days
• 11 holidays including MLK day, President’s Day, and Floating Holiday Birthday PTO
• 401(k) match
• Going the extra kilometer (gain extra time off from going above and beyond)
• Knock-off early on Fridays!
• Weekly Wellness Hour
• Sabbatical program
• Home office stipend
• Wellness and Professional Development Fund
• Mentor Program