Digital Account Manager
About the role
We are looking for a Digital Account Manager to join our team. As an integral member of our team, you will partner with the Sales Account Executives from inception to execution of digital & cross-platform ad campaigns that meet our clients’ objectives. Our team plays an essential role in driving ad sales revenue across our multimedia - digital, streaming, linear, social, experiential, and audio properties. You will collaborate with cross-functional teams internally including planners, operations, marketing & research. You will also work directly with clients to ensure the success of sponsorship programs and customized marketing initiatives.
Responsibilities
- Attend sales calls & internal brainstorming sessions.
- Collaborate with cross-functional teams including Ad Ops and trafficking teams to ensure flawless campaign launches and minimize setup issues.
- Develop strategic analysis and reporting during Upfront seasons and scatter markets.
- Maintain open communication with clients to ensure the success of their digital campaigns.
- Monitor all campaigns' performance, and suggest improvements throughout the process.
- Upsell clients on additional impressions and/or programs based on performance.
- Create recap reports for key clients.
- Work directly with clients to manage sponsorship programs and customized marketing initiatives.
- Participate in the creation of strategic plans and presentations for key accounts.
- Manage day-to-day client relationships and provide exceptional customer service.
Requirements
- Bachelor’s degree or equivalent experience.
- Minimum 2+ years of relevant experience with an agency, brand, and/or publisher.
- Knowledge of advertising solutions across social, audio, display, streaming video, experiential and sports sponsorship platforms.
- Knowledge and understanding of digital video and advanced audience targeting.
- Proficiency in Excel and advanced data tools.
- Knowledge and understanding of all client campaign strategies, brand messaging, and integration expectations.
- Media math experience is preferred.
- Strong problem-solving and reporting skills to address distribution, delivery, data and measurement needs.
- Excellent presentation skills and ability to address both small and large groups.
- Deep understanding of media landscape, services, and technologies.
Qualifications
- Eligibility requirements will be verified.
- Must be currently authorized to work in the United States on a full-time basis.
- Candidate must be willing to work from a TelevisaUnivision office.
Skills
- Strong interpersonal and communication skills.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Ability to handle multiple tasks simultaneously.
- Ability to analyze data and make informed decisions.
Benefits
TelevisaUnivision offers a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.