Digital Account Manager

Responsibilities

• Responsible for the management of digital media campaigns – including display, mobile/tablet, OTT, pre-roll video, lead generation and custom sponsorships
• Must proactively manage all accounts by closely monitoring daily delivery metrics, providing clients with optimization recommendations, ensuring campaigns meet KPIs, and securing incremental budgets and renewals
• Work closely with Ad Ops & Publisher Development Teams to analyze campaign performance metrics and develop optimization strategies
• Help problem-solve and troubleshoot when issues arise; must be able to work collaboratively to identify and solve a problem
• Develop robust reporting for assigned campaigns while proactively sending Clients performance updates
• Assist Sales with upselling new or existing products to clients
• Manage DSP clients, build relationships, problem-solve and assist with growing the account

Planning

• Help respond to RFPs; develop media strategy & create Excel and PowerPoint proposals
• Able to dissect a brand’s brief and align client goals with Adprime offerings
• Leverage DMPs to identify segments and forecast inventory for proposals
• Work with the Publisher Development Team to request avails and develop site lists
• Help build and manage 1st party data segment library
• Collaborate with 3rd party data providers to identify relevant segments and forecast scale and inventory

Required Skills & Experience

• Minimum of 3 years’ experience in digital media (planning and/or campaign management) – managed service and DSP/exchange experience preferred
• Ability to multi-task, prioritize and adhere to deadlines, and solve problems
• Team player who is positive, hard-working, and who has a can-do attitude
• Strong communication skills with high attention to detail
• Ability to analyze data and clearly communicate findings
• Forward thinking with a client satisfaction mindset
• Programmatic experience and/or prior experience in healthcare advertising is a plus
• Proficient in MS Office, specifically with strengths in Excel and PowerPoint
• BA/BS required

Pay

Salary range: $90,000 - $100,000