Deputy Director, Digital Marketing

Duties and Responsibilities

• Leadership & Strategy (25%)
• Partner with Director of Creative and Digital Strategy (DCD) to elevate Vital Strategies as a leading global public health organization, positioning Vital as a unique and creative brand.
• Partner with DCD on vision and strategy for digital marketing, owning the digital team execution against website, microsites, social channels, email marketing and digital paid advertising.
• Identify and implement standard operating procedures (SOPs) for content planning, editorial calendars, and project management to ensure agility and consistency.
• Participate in planning meetings led by program, communications, development, or other teams where digital campaigns may be required.
• Establish KPIs, milestones and roadmap to achieve growth across our channels.
• Manage the day-to-day operations to ensure timely and responsive service to complete requests from other teams and team members.
• Actively manage digital team expectations and workloads, identifying the need for consultant support to accomplish any priority tasks.
• Support on strategy presentations to leadership with digital insights and performance data.
• Digital Storytelling (25%)
• Contribute personally to the development of new content including writing, ideation and execution against key content pillars such as web and social content.
• Identify opportunities for digital storytelling experiences, working with Digital Experience Lead and consulting front end developers or utilize new platforms.
• Partner with DCD and other contributors to concept new landing pages, which showcase our key products or impact.
• Team Management (25%)
• Partner with DCD to foster a culture of accountability, feedback, and collaborative problem-solving including directly managing two reports.
• Manage a new Digital Experience Lead (to be hired) to increase capabilities in digital storytelling opportunities.
• Manage and mentor our Digital Content Producer, ensuring constant evolution creative and hi-quality content creation across our channels.
• Evaluate and propose digital team structure and individual focus areas to create efficient, agile and responsive team.
• Collaborate closely with DCD, in-house designers and/or design consultants to create creative and visually engaging digital assets.
• Share and mentor best-practices in digital communications and marketing within Creative team and larger Policy Advocacy and Communication team.
• Digital Marketing Strategy & Growth (25%)
• Oversee the production of high-quality and creative content across all digital platforms to grow our global audience and promote our organizations objectives, products and people.
• Partner with DCD to develop strategies to expand and diversify our audiences through organic reach, authentic storytelling, and staff and partner involvement.
• Steer and execute integrated approach across our digital channels including but not limited to social media, newsletter and our website.
• Develop and execute a digital marketing calendar to continuously promote our organizational priorities, key products, thought leadership and our CEO.
• In coordination with PR and Comms teams, lead the strategy and execution of digital rapid response communications across our digital channels.
• Facilitate digital partnerships with NGOs, coalitions, and influencers to amplify the organization’s voice through shared networks and toolkits.

Qualifications

• Education and Degree - Bachelor’s degree in a relevant field (Fine Arts, Graphic Design, Marketing)
• Skills And Abilities - Skilled at leading digital solution visioning and design, interfacing directly with stakeholders to understand needs and develop strategic digital solutions.
• Ability to synthesize data, response metrics, and trends to inform decision-making and digital strategy development.
• Excellent strategic planning, problem-solving, and communication skills.
• Strong understanding of digital technologies and knowledge of emerging digital technologies.
• Excellent communication skills with the ability to adapt communication to meet the needs of diverse stakeholders.
• High emotional intelligence with strong interpersonal skills.
• Demonstrated capacity to think strategically, to work within diverse teams, to work in multi-cultural settings and with a high degree of independence.
• Experience Required: Minimum of 10 years of progressive professional experience in digital, social media, email or related fields.
• Minimum of 5 years’ experience of managing and developing direct reports.
• Successful track record of developing and executing digital strategies and campaigns in a fast-paced environment.
• Working Conditions and Physical Requirements: The position may involve up to 10% travel to various international locations, depending on organizational needs.