Deputy Director, Digital

Job Description

The mission of the New York City Police Department is to enhance the quality of life in New York City by working in partnership with the community to enforce the law, preserve peace, protect the people, reduce fear, and maintain order. The New York City Police Department strives to foster a safe and fair city through the strategic deployment of resources, focusing on both crime prevention and addressing quality-of-life concerns while building lasting community relationships.

Responsibilities

• Direct the development and execution of creative, sophisticated and high-impact digital communications strategies and efforts that advance the Department’s goals and visibility
• Oversee online and social media marketing strategies for diverse audiences, highlighting online content that focuses on the NYPD’s work for posting to all websites and social media
• Create and post content for NYPD’s social media presence on Instagram, Twitter, Facebook, and LinkedIn
• Develop strategies to use multimedia content, social media, SMS, website, and other digital media tactics to reach and engage a greater number of New York City residents
• Incorporate digital media into all communications efforts to maximize the effectiveness and reach of key messages
• Develop a digital first strategy and culture for breaking news
• Establish aggressive short- and long-term digital goals, and work with the broader team to execute them
• Work with the Deputy Commissioner and executive staff on overall communications planning and implementation, including message development, strategic guidance, and coordination

Requirements

• 3-5 years of social media strategy and content creation
• 3-5 years of experience on short-form and long-form video production
• 3-5 years of experience in digital storytelling and visual communications

Preferred Skills

• Strong written and verbal communication skills
• Project management and content planning skills
• Ability to shoot video
• Ability to edit video on Adobe Premiere Pro
• Strong writing skills

Benefits

• Comprehensive benefits package including health insurance for the employee and his or her spouse or domestic partner and unemancipated children under age 26
• Union benefits such as dental and vision coverage
• Paid annual leave and sick leave
• Paid holidays
• A pension
• Optional savings and pre-tax programs such as Deferred Compensation, IRA, and a flexible spending account

Additional Information

• Public Service Loan Forgiveness
• New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County.
• The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.