Deputy Director, Digital Fundraising & Advertising

We are seeking an innovative Deputy Director of Digital Fundraising who is passionate about social justice. This role works closely with the Director of Marketing to expand the SPLC’s digital fundraising program, foster cross-channel collaboration, and ensure the success of key digital marketing initiatives.

About the role

This position manages the day-to-day work of the digital fundraising team, directs agency partners, and leverages innovative digital platforms to drive fundraising success.

Who You Are

• Multifaceted: Demonstrated ability to thrive in a fast-paced, multi-faceted environment, with strong skills in planning, organizing, and managing systems and processes while prioritizing multiple tasks and projects.
• Versatile: Can navigate the dynamics of managing multiple projects and meeting various deadlines, while working autonomously and taking initiative.
• Results-Driven: Experienced in measuring campaign impact with KPIs aligned to organizational goals and uses data-driven insights to refine, shift, and adjust strategies to enhance donor engagement. Skilled in designing innovative digital fundraising campaigns, monitoring engagement and participation, and evaluating the effectiveness of strategies and initiatives.
• People Manager: Experienced in training, leading, coaching, developing, or mentoring staff. Communicates goals and priorities clearly, aligning organizational decisions, policies, and processes with the SPLC's best interests.
• Innovative and Strategic: Ability to think strategically and proactively, identifying opportunities, problems, and solutions. Skilled in scheduling tasks, delegating assignments, and tracking project progress and team performance.
• Mission, Vision & Culture Alignment: Demonstrated awareness of SPLC's mission and vision; committed to ideals of justice, equity, diversity, and inclusion, and fostering an anti-racist work culture and principles.

Responsibilities

• Oversee the annual digital fundraising budget, including setting revenue targets and expenses for all digital channels.
• Design and lead innovative digital marketing and fundraising strategies to grow our email and SMS list, increase supporter acquisition, drive monthly donor growth, and boost retention.
• Develop and manage the advocacy email program, ensuring it mobilizes community members and supporters, drives impact, and achieves fundraising outcomes.
• Oversee a rapid response digital fundraising program that allows SPLC to quickly respond to breaking news and urgent moments to raise funds and engage supporters.
• Manage a team, providing mentoring and coaching; hire, train, and monitor staff performance and development goals; assign duties; and conduct performance reviews.
• Analyze digital marketing campaigns, providing actionable insights and optimizing strategies to improve performance across channels.
• Develop and manage the implementation of a robust digital testing plan; create and execute testing strategies across email and SMS campaigns, donation forms, digital ads, and landing pages to optimize performance and improve user experience through data-driven insights.
• Partner with the Director of Marketing to craft integrated marketing strategies and ensure effective execution of campaigns aligned with the SPLC's mission and goals.
• Collaborate with the Director of Development Systems to enhance platform integrations, streamline workflows, and troubleshoot technical issues.
• Perform other duties as required or assigned which are reasonably within the scope of this role.

Requirements

• Minimum seven (7) years of experience designing and managing innovative digital fundraising strategies.
• Minimum five (5) years of supervisory and vendor/agency management experience.
• High School Diploma or GED.

Pay

This is an exempt role with a minimum starting salary of $115,200 annually. Salary will be commensurate with experience.

Benefits

Comprehensive benefits package available to SPLC staff. Click here to view benefits.

Schedule

This role offers the following work designations:

• Local Remote: Work remotely but expected to attend work-related activities at SPLC offices or in states where SPLC operates.
• Telework: Work at an SPLC office at least three days per week and may work two days per week from an alternative work location.

This position reports to the Director of Marketing.