Demo Content Creator

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

PRODUCT IS KING

This is the one thing that is not negotiable. The product is the hero of every piece of content you make here. Not the location, not the talent, not the edit. The product, performing, in a way nobody can argue with. You start with a real consumer problem. You show our product solving it. You prove the performance on camera so clearly that the claim becomes unnecessary. Show it, do not say it. The people who thrive in this role think about product first and creative second, and they know those two things are not in conflict. The performance is the idea. Your job is to find the frame that makes that performance impossible to ignore.

SIX WAYS IN

• The unlock. Make something nobody believes came out of a home kitchen, or a home at all. Not faster than doing it by hand. Possible in a way it simply was not before.
• The head to head. Put ours next to whatever else is out there and let the footage settle it. Same test, same conditions, one camera. Show why ours wins.
• The torture test. Push it past the point where it should fail. Then keep filming, because the part after it should have failed is the part people rewatch.
• The mess. Food science, chaos, controlled disaster. If cleaning it up is the second half of the video, you already understand the assignment.
• The object. These things live on a counter and people choose them the way they choose furniture. Colorways, styling, the pure satisfaction of the thing itself.
• The everyday impossible. The chore that used to take an hour, done in a way that looks like a magic trick.

What The Work Looks Like

Ideation
Bring the ideas. You pitch the demo, you name the claim it proves, and you defend it in the room. Know the product line cold. The best demo ideas come from understanding what the engineering actually does. Start with the consumer problem every time. Ordinary frustration in, absurd proof out. Come with references. It is faster to show us than tell us.

Testing and proof
Design the test before you light it. Same conditions, repeatable, honest, impossible to argue with. You have run product to failure on purpose and know how to document what happened. Capture the before and after. Transformation is the fastest proof there is. Protect the demo in the edit. The moment the product does the impossible thing is the moment everything else serves.

Shooting
One person crew. You shoot it, you light it, you get the frame that proves it, on the day, without a second unit. High speed, macro, water, fire, food, dust, and mess. You have shot all of it and you are unbothered by getting soaked. Vertical first, and you know a vertical cut is a different film, not a different crop. Shoot modular. One setup should feed social, retail, ecommerce, and paid.

Editing
Premiere or Resolve at speed. Clean projects, sane organization, nothing lost. Build a hook that stops a stranger cold in the first two seconds. No logo, no wind up, no setup shot. Sound design carrying real weight. A motor spinning up should feel like something. Find the three frames that make the whole thing land, and the cut that makes someone send it to a friend. Deliver every ratio and length off one shoot. Sixty, thirty, fifteen, six, vertical, square, wide.

Why This One Is Different

Real budget, real gear, and a leadership team that will approve the version that scares you. The Proof Demo Lab exists to break things on purpose. High speed rigs, water, fire, dust, and 1000 frames a second. You are not executing someone else’s brief. You bring the idea, you prove it, and it ships. No six week approval chain. Shoot it this week, live next week. You get a say in what we test next. The people making the demos see what is missing before anybody else does. We are not trying to make the best product demos in our category. We want the best anywhere.

Salary and Other Compensation

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life insurance
• AD&D
• Short-term disability insurance
• Long-term disability insurance
• Generous paid time off
• Company holidays
• Parental leave
• Identity theft protection
• Pet insurance
• Pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts
• Referral bonus program

Benefits

• Pay Range $122,700—$180,000 USD

Culture

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

Diversity, Equity, and Inclusion

We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.