Content Creator

About the role

Betty is a fully integrated creative agency devoted to building better. We are looking for a Content Creator to join our creative team in Chicago. Here are a few things we already know about you:

• A social-first storyteller and content creator with scroll-stopping work.
• Can shoot just about anything, from food and products to people.
• Tapped into culture and trends, and know how to turn what’s happening into relevant, authentic brand stories.
• An insatiable desire to create, always pushing for breakthrough, award-winning work that earns attention.
• Inspired by curiosity, constantly experimenting with new tools and technologies, including AI, to sharpen your craft and elevate the work.
• A team player, resourceful, and accountable.

Responsibilities

Content Creation: Concept, plan, shoot, edit and design platform-native content across Meta, TikTok, YouTube and X.

Creative Ideation: Turn briefs, trends and insights into ideas that connect with people through strong concepts and platform-native storytelling.

Brand Storytelling: Create content that feels authentic to each platform while staying true to each brand's voice, identity, personality and business goals.

Creative Agility: Balance rapid-turn social content with more polished campaign work, adapting your creative approach to the platform, audience and opportunity.

Community & Culture: Stay plugged into culture, trends and online conversations, helping identify opportunities to show up in meaningful and unexpected ways.

Collaboration: Work closely with fellow creatives, strategists and the marketing team to brainstorm and execute fresh content ideas.

Performance & Optimization: Partner with media and strategy teams to understand content performance, uncover insights to continuously improve the work.

Requirements

• Proven experience in creating engaging content for brands on social media platforms (1-3 years).
• Deep knowledge of how to create content for Meta and TikTok while staying current on social media trends and engagement strategies.
• Proficiency in Adobe Creative Suite and Canva.
• Experience and appetite to use AI tools to enhance your creative process.
• Strong layout design, photo art direction and hands-on maker mindset.
• Ability to manage multiple projects and deliver high-quality work in a fast-paced environment.
• Excellent communication and collaboration skills.

Preferred Qualifications

• Experience both behind and in front of the camera, from directing talent to appearing on screen when needed.
• Experience working in a creative agency environment.
• Working knowledge of Adobe Premiere and After Effects.
• Familiarity with social media analytics tools and using performance insights to improve creative.

Pay

Employees can be expected to be paid an annualized salary range of $47,000-63,000, based on variations in knowledge, skills, experience and market conditions.

Schedule

We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.