Content Creator

About the role

As the Social Content Creator, you're the engine behind our brand's social-first storytelling. You'll own the content creation process end-to-end: ideation, production, publishing, iteration.

• Own the content creation process end-to-end: ideation, production, publishing, iteration.
• Produce content end-to-end: scripting, shooting (on-camera as the talent when needed), editing, publishing.
• Understand each platform like you built it: optimize for platform culture, not just algorithm metrics.
• Chase trends with good judgment: evaluate trends through a Deel lens, balancing moving fast with keeping the brand coherent and safe.
• Brief and collaborate on larger productions: translate strategy into content at speed, working closely with the Brand Marketing team and Influencer Manager.
• Stay curious about what's changing: track algorithm shifts, new features, emerging creators, and audience thinking about work and hiring.

Responsibilities

• Bring ideas: pitch original content concepts constantly, not waiting for a brief, but spotting what would work for Deel's audience.
• Create content end-to-end: script, shoot (on-camera as the talent when needed), edit, publish.
• Understand each platform: optimize for platform culture, not just algorithm metrics.
• Chase trends with good judgment: evaluate trends through a Deel lens, balancing moving fast with keeping the brand coherent and safe.
• Brief and collaborate on larger productions: translate strategy into content at speed, working closely with the Brand Marketing team and Influencer Manager.
• Stay curious about what's changing: track algorithm shifts, new features, emerging creators, and audience thinking about work and hiring.
• Analyze performance data: understand which metrics matter and which don't, communicating learnings to the team and iterating quickly based on evidence.

Qualifications

• A portfolio of social content you've created for brands and/or your personal brand.
• Video editing skills (Adobe Premiere Pro, DaVinci Resolve, CapCut, or similar).
• Experience with content calendars or scheduling tools (Later, Sprout, Buffer, etc.).
• Understanding of social analytics (and knowing which metrics actually matter).
• Experience working in a fast-paced creative environment (agency, startup, in-house—wherever you've moved quickly).
• Comfort with AI tools for research, ideation, or editing (Claude, generative AI, etc.).
• Experience creating across multiple short-form platforms.
• Experience working with external creators, production companies, or talent.