Content Creator

About the role

We're seeking a Content Creator who will bring Wingstop's flavor, food, and culture to life across social and digital platforms. This role focuses on content creation, from capturing moments in real time to delivering high-quality, culturally relevant content.

Responsibilities

• Own day-to-day content capture, editing, and delivery for Wingstop's always-on social and digital channels.
• Develop original creative concepts and visual narratives that support Wingstop's brand, marketing objectives, and cultural relevance.
• Apply strong editorial and creative judgment to identify content opportunities aligned with Wingstop's brand, audience, cultural moments, and business priorities.
• Create content that showcases Wingstop's food in a craveable, abundant, and brand-appropriate way across all formats and platforms.
• Partner with Social, Brand, and Creative teams to translate campaigns, cultural moments, and business priorities into social-first content.
• Support campaigns, partnerships, influencer activations, and live events through content capture, editing, and real-time storytelling.
• Help increase Wingstop's ability to create and publish timely, culturally relevant content by identifying and capturing moments worth sharing.
• Maintain a consistent visual identity and creative standard across content outputs while balancing speed with quality.
• Manage multiple projects simultaneously while operating effectively within cross-functional workflows involving internal teams, agencies, creators, talent, and external partners.
• Stay informed on evolving platform behaviors, creator trends, and emerging content formats to continuously improve creative output.
• Bring a proactive, resourceful, and solution-oriented approach to content creation, production challenges, and creative opportunities.

Qualifications

• 5-7 years of experience creating content for brands, in agencies, or in-house creative teams.
• Experience producing content across multiple digital and social platforms.
• Strong portfolio demonstrating video, photography, editing, and social-first storytelling work.

Creative & Craft

• Strong understanding of visual storytelling, pacing, composition, and editing.
• Ability to shoot high-quality content with professional camera equipment.
• Proficiency in Adobe Premiere Pro required.
• Working knowledge of Adobe Creative Suite, including After Effects, Photoshop, and Illustrator.
• Motion graphics and animation skills are a plus.
• Understanding of content formats, trends, and best practices across social platforms.
• Strong attention to detail and creative craft.
• Demonstrated ability to independently develop original creative concepts and translate business objectives into compelling visual content.
• Sound creative judgment with the ability to make independent decisions regarding visual style, narrative structure, and content execution.

Cultural Awareness

• Deep understanding of social media culture, platform behaviors, and evolving content trends.
• Ability to identify and create content that feels timely, relevant, and platform-native.
• Strong instincts for platform behaviors, audience interests, and evolving content trends.

People Skills

• Highest level of collaboration and comfort working across multiple teams and stakeholders.
• Strong organizational and project management skills in collaborative, fast-paced environments.
• Professional, adaptable, and solution-oriented approach to cross-functional collaboration.
• Open to feedback and able to adapt quickly.
• Strong communication skills and positive team mentality.

Benefits

• FLAVOR PERKS: Unlimited paid time off for exempt employees, one paid volunteer day of your choice, competitive bonus structure for eligible roles, team member stock purchase plan, health savings or flexible spending account options, 401k, basic life and AD&D insurance, pet insurance, education assistance, wellness reimbursement program, paid maternity and paternity leave, fun is the best flavor lunch provided every Tuesday and Thursday in office, discount on Wingstop gift cards, onsite game room.