Demand Generation, Senior Manager / Director, US

About the role

The role is designed for the way enterprise CFOs, COOs, Controllers, and Heads of Payments actually buy in the US market: through trusted communities, executive conversations, named-account programs, and earned authority. Not through paid bids.

Responsibilities

• Own the US field calendar, ABM and the Experience Club program, our US executive community (CFO Club and finance leadership circles), PR and media relations, organic LinkedIn at the demand-gen layer, swag and direct mail motions, and the demand-gen surfaces of simetrik.com.
• Report to the Vice President of GTM Strategy with a dotted line to our COO, Santiago Gomez. This is an individual contributor role at the start. You will operate as the player on the field, leveraging shared services (Brand, Content, Creative, GTM Engineering, Sales) and external agencies for execution leverage.
• Success in the first 12 months sets the foundation for scaling a US demand team around the function. Success is measured by:
  • Marketing-sourced pipeline (US). The single number this role is accountable for, defended weekly with Sales leadership.
  • MQLs and MQL-to-SAO conversion. Lead quality and handoff rigor at a level the CRO can defend in a forecast call.
  • ABM account penetration. Tier-1 named-account engagement across PSPs, acquirers, issuers, neobanks, sponsor banks, BNPL, and crypto.
  • Event-sourced and event-influenced pipeline. Tier-1 conferences, executive dinners, and Experience Club moments translated into pipeline.
  • Executive community engagement. Attendance, progression, and second-meeting conversion across the CFO Club and finance leadership circles.

Qualifications

• 7+ years in B2B demand generation, field marketing, ABM, or executive community programs in enterprise software, with at least 3 years in fintech, payments, banking, or enterprise finance software.
• Direct experience running ABM and field motions for an enterprise US ICP that buys at the CFO, COO, Controller, or Head of Payments level.
• Track record building and running an executive community (CFO Club, advisory group, or equivalent) from zero. You know what makes the second meeting happen.
• Owned a tier-1 US conference presence end to end (speaking, sponsorships, side events, hosted dinners) and defended a post-event pipeline number to a CRO or COO.
• Managed a US PR agency and tier-1 fintech or banking journalist relationships.
• Bias for AI-native execution: agentic workflows, AI-assisted creative, AI-powered research, AI-enabled account intelligence.
• Direct experience reporting US marketing-sourced pipeline to a VP, CRO, or COO in a weekly forecast call.

Benefits

Equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We are committed to building a team that reflects the diversity of the markets we serve.