Demand Generation Lead

About the role

Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join the GTM team. This high‑impact, high‑autonomy role owns Perplexity’s demand generation engine for enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth. The ideal marketer builds their own tools, automates ruthlessly, and treats every campaign as an experiment.

Responsibilities

• Own Perplexity’s end‑to‑end demand generation strategy with direct accountability for enterprise top‑of‑funnel growth and downstream conversion to revenue.
• Architect and operate a modern demand engine using AI‑native tooling—programmatic outbound, AI‑personalized sequences, intent‑based targeting, and automated workflows—that generates qualified pipeline at scale (build, don’t buy).
• Design and execute multi‑channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
• Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision‑makers.
• Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing‑to‑sales funnel.

What We’re Looking For

• 5+ years building and scaling multiple growth channels at a fast‑paced startup with a proven track record of revenue growth.
• Deep interest and experience in building homegrown AI‑driven outbound engines, programmatic personalization, and rapid experimentation platforms.
• Analytically rigorous: deeply data‑driven, comfortable with SQL, attribution measurement, and BI tools such as Looker, Omni, Hex, and Tableau; builds own dashboards, defines metrics, and makes evidence‑based decisions.
• Thrives in ambiguity: operates independently with urgency and ownership in early‑stage environments where processes are still being defined.

Pay

Compensation Range: $200K – $215K