Demand Generation Lead

About the role

Own the qualified agency lead target: Set the baseline within 60 days, establish the monthly goal in partnership with the Head of Agency Sales, and report on it every month
Build and instrument the top-of-funnel: Stand up the tracking, attribution, and tooling needed to know what's working and what isn't across paid, earned, email, social, and referral
Run a weekly experimentation cadence: Ship lead gen experiments on a short cycle- new formats, new audiences, new copy angles. Document what works. Kill what doesn't.
Build the playbook as you go. Ship at least 2 repeatable, documented campaigns per month: Lead magnets, webinars, partner placements, or similar
Work closely with the Head of Agency Sales to sharpen the ICP: The funnel isn't just volume, it's quality. You'll refine targeting based on what's actually closing, not just what's clicking.
Manage a marketing budget across paid, content, and tooling: You decide where it goes, you justify the spend, and you cut what isn't converting
Stay aligned with events, brand, and product marketing: You're not owning those functions, but your campaigns need to pull in the same direction.

Responsibilities

• Own the qualified agency lead target
• Build and instrument the top-of-funnel
• Run a weekly experimentation cadence
• Ship lead gen campaigns
• Work closely with the Head of Agency Sales to refine targeting
• Manage a marketing budget
• Stay aligned with events, brand, and product marketing

Requirements

• B2B demand gen experience, specifically marketing into SMBs or mid-market companies
• You know how these buyers make decisions and what makes them engage
• You've built or been a founding contributor to a demand gen function, not just run campaigns inside an established machine
• You're fluent in funnel instrumentation, how to set up tracking, read attribution, and make decisions from data
• You work on a weekly cadence, shipping something real every week, learning from it, and adjusting
• You can build attribution from scratch, not just read a dashboard someone else set up
• You know how to instrument a funnel that currently has none, and you make decisions from that data on a weekly cadence
• You're comfortable owning a marketing tech stack and aren't precious about which tools you use. We run HubSpot today. You'll own it and build inside it, but you'll also evaluate and deploy whatever else moves the needle, including AI SDR tools, enrichment platforms, and emerging acquisition channels

Qualifications

• Experience marketing SaaS tools to agency owners, independent professionals, or other SMB decision-makers
• Familiarity with the travel industry or adjacent hospitality/lifestyle verticals
• Experience working alongside a sales team- you know how to hand off leads cleanly and what the sales team actually needs from you
• Background at a company selling to independent professionals or small service businesses- Honeybook, Dubsado, Clio, Jobber, Mindbody, Attio, Folk, or similar

Skills

• Fluent in funnel instrumentation
• Weekly cadence, shipping something real every week, learning from it, and adjusting
• Build attribution from scratch
• Owning a marketing tech stack

Benefits

Tern is committed to building a team that represents people from many different backgrounds and life experiences, reflecting our worldview coinciding with the users and customers we serve across the world.

Pay

$160K - $180K

Schedule

Not specified