Demand Generation Lead

Client Overview

Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We generate qualified appointments with high-net-worth prospects using our proven video sales letter methodology.

Opportunity

We are currently experiencing rapid growth and are seeking a Senior Paid Media Strategist (Demand Generation Lead) to own their accounts end-to-end. This is not an execution-only role; you will be responsible for client retention and results.

Role and Responsibilities

• Own client accounts and serve as the primary point of contact

• Run bi-weekly client calls to review performance, discuss strategy, and align on next steps

• Send bi-weekly performance reports 24 hours before scheduled calls

• Build trust and relationships that drive renewals and referrals

• Paid Media Execution:

  • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking

  • Manage campaign budgets, audience targeting, bid strategies, and creative testing

  • Monitor daily performance and make adjustments to hit cost per appointment targets

  • Develop intervention strategies for underperforming campaigns

• Copy and Creative Strategy:

  • Write ad copy and video sales letter scripts for financial services audiences

  • Develop hooks, angles, and messaging variations for testing

  • Collaborate with video editors on creative production

  • Use AI tools to accelerate copywriting while maintaining quality

• Technical Setup:

  • Set up tracking, pixels, and conversion events

  • Configure Calendly integrations, Zapier automations, and lead routing

  • Troubleshoot technical issues between ad platforms and client systems

Requirements

• 5+ years of experience in paid media, specifically Meta advertising

• Experience managing multiple client accounts simultaneously

• Proven track record of hitting performance targets and retaining clients

• Strong copywriting skills with ability to write compelling ad copy and scripts

• Experience with conversion tracking, pixels, and basic marketing automation

Preferred Experience

• Experience in the financial services vertical

• Understanding of lead generation and appointment-setting campaigns

• Familiarity with video sales letter marketing methodology

• Experience with high-ticket, considered purchase funnels

Skills and Attributes

• You take ownership

• You are a strong communicator who can explain performance data to non-technical clients

• You are detail-oriented but able to move fast

• You are comfortable with direct client interaction and accountable for results

Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus