Demand Generation Lead

About the role

We're looking for a Demand Generation Lead to build and own the demand gen function at Guild. This is a high-impact, foundational hire — you'll define the strategy, build the programs, and scale the systems that turn market awareness into a qualified pipeline.

What You'll Do

• Own inbound pipeline.
• Build and scale multi-channel demand gen programs — paid search, paid social, content distribution, events, and partnerships — that drive a qualified pipeline for sales.
• Stand-up paid programs.
• Design and execute use-case-specific paid campaigns with dedicated landing pages mapped to real buyer problems.
• Build proper attribution and optimize for the pipeline, not traffic.
• Raise our target buyers, including engineering leaders.
• You'll develop programs that resonate with technical decision-makers across the channels they engage with.
• Optimize the full funnel.
• Instrument lead scoring, nurture sequences, and attribution frameworks.
• Analyze performance across the buyer journey, identify conversion gaps, and iterate to improve pipeline quality and velocity.
• Amplify content into the pipeline.
• Guild produces strong thought leadership, long-form content, and podcast appearances.
• You'll build the distribution and promotion engine that turns that content into demand — syndication, repurposing, targeted promotion, and conversion optimization.
• Experiment and iterate.
• Test new channels, messaging, and targeting approaches.
• Contribute to GEO strategy.
• LLM citation share is becoming as important as search rankings.

What We're Looking For

• 5-8 years in B2B demand generation, ideally at infrastructure, developer tools, or enterprise software companies.
• You've built programs that delivered measurable pipeline and revenue, not just leads.
• Enterprise marketing experience.
• You understand the difference between marketing to developers and marketing to the leaders who manage them.
• You've run campaigns targeting senior technical buyers, and you know what converts at that level.
• Paid channels proficiency.
• You've managed meaningful budgets, optimized for downstream pipeline metrics, and built campaigns tied to specific buyer use cases.
• Hands-on execution.
• You're comfortable building workflows in marketing automation tools, writing ad and email copy, configuring UTM tracking, and setting up reporting — not just directing others to do it.
• Analytical mindset.
• You think in funnels and conversion rates. You've built attribution models and can diagnose issues and form solutions.
• AI fluency.
• You're already using AI tools in your work. You understand the agent ecosystem well enough to speak credibly about it — what a control plane does, why governance matters, and how enterprise teams think about deploying AI safely.
• Thrives in a fast-moving environment.
• The market and the strategy are evolving. You bring structure to ambiguity and adapt quickly as the picture sharpens.