Demand Generation Lead

About the role

Talos is seeking a Demand Generation Lead to join our dynamic and fast-growing team. This role is critical in driving demand and converting leads into opportunities for our complex infrastructure solutions.

Responsibilities

• Build and run account-based marketing plays targeting named accounts, coordinating across paid, email, content, and event channels.
• Develop event-driven programs tied to industry conferences, turning pre- and post-event engagement into qualified pipeline.
• Manage co-marketing programs with strategic partners that extend Talos's reach into adjacent buyer communities.
• Own execution across paid social (LinkedIn), Google, display, email marketing, and marketing automation workflows, including audience segmentation, A/B testing, and ongoing optimization.
• Design nurture sequences that move prospects from first touch through to sales-ready status, using behavioral signals to deliver the right content at the right time.
• Work with sales associates and sales directors to develop campaign kits, retargeting sequences, and account-specific outreach playbooks that give reps the context to have relevant conversations.
• Design programs tailored to specific ICP segments and personas, developing persona-specific landing pages, gated assets, and ad creative that reflect each buyer's operational context.
• Conduct a structured audit of Talos's existing content across all products and media types, building a clear inventory of campaign-ready assets organized by segment, persona, funnel stage, and topic.
• Own the interpretation and recommendations layer of pipeline reporting, diagnosing conversion issues across landing pages, ad creative, forms, and lead routing, and defining and managing lead scoring logic with RevOps and sales.
• Work closely with the GTM Engineer to align on attribution models and funnel metric definitions; translate that data into spend decisions and recommendations to leadership on what to scale and what to cut.
• Monitor intent signals and build programs that launch outreach when target accounts are in motion, developing rapid-response playbooks for high-signal moments.
• Cross-team collaboration and influence, working closely with content, design, and product marketing to ensure every campaign is on-brand and built for an institutional audience.
• Partner with Sales to share campaign performance data, gather feedback on lead quality, and align programs to quarterly pipeline targets.
• Contribute to organic and emerging channel strategies that strengthen Talos's presence among buyers researching digital asset infrastructure, including SEO, AEO (answer engine optimization for AI-driven search), content syndication, and LinkedIn organic.

Qualifications

• 4 to 6 years of demand generation or growth marketing experience in B2B SaaS or fintech, with direct accountability for pipeline metrics – not just marketing activity.
• A track record of identifying what needs to happen, building the plan, and seeing it through. Comfortable operating without close oversight, and taking ownership of outcomes rather than tasks.
• Demonstrated experience running ABM programs targeting named accounts in financial services or enterprise technology, with measurable pipeline outcomes.
• Hands-on experience with marketing automation platforms (Marketo strongly preferred), including building workflows, configuring lead scoring, and pulling campaign attribution reports.
• Working knowledge of Salesforce – comfortable pulling reports, interpreting pipeline data, and understanding how leads are routed and tracked, but not expected to own workflow configuration or system administration.
• Strong messaging judgment – the ability to take a complex product value proposition and sharpen it into campaign copy that a senior financial services buyer would find relevant and credible.
• Analytical discipline: comfortable in dashboards, capable of building attribution models, and confident making spend decisions from data.
• Experience working in close partnership with sales associates, sales directors, and regional sales leads, including sequencing, messaging alignment, and follow-up strategy, not just lead handoff.
• Comfortable operating with ambiguity. You can set your own agenda, prioritize without being told, and move programs forward without needing a fully formed brief. When something isn’t working, you diagnose it and change course.
• Experience marketing to institutional financial services audiences – banks, prime brokers, asset managers, hedge funds, or broker-dealers – with an understanding of how procurement, compliance, and risk factor into buying decisions.
• Familiarity with digital asset markets, crypto infrastructure, or institutional trading technology – or a track record of getting up to speed quickly in a technical domain.
• Experience with intent data platforms such as 6sense or Bombora, using signal data to prioritize account targeting and time outreach.
• Background at a company with a high-ACV, long-cycle enterprise sales motion selling into regulated industries.
• Working knowledge of SEO and AEO fundamentals and content distribution strategy in a B2B context.

Benefits

• Retirement plan contributions
• Unlimited Vacation + a PTO bonus: Employees that take 15 days of vacation, with 5 days being consecutive, receive a $2000 USD bonus.
• Bonus and stock ownership
• Medical, dental, and vision insurance
• Paid parental leave for 20 weeks, after 1 year of service
• Global offsites and team outings
• A one-time stipend towards at-home office set-up for all employees
• Wellness credit of $50 accrued monthly, to go towards things like gym memberships, ski-passes, and work out classes.
• Lunch credit of $25 USD towards lunches for days in-office
• Donation matching up to $100 USD annually
• Other in-office perks: Catered lunches on Tuesdays, snacks, and drinks