Demand Generation Lead

IFS is a billion-dollar revenue company with 7000+ employees across all continents. Our leading AI technology powers award-winning enterprise software solutions, enabling customers to excel at the Moment of Service™. We prioritize internal AI adoption to drive creativity, productivity, and cutting-edge solutions. At IFS, we embrace flexibility, innovation, and global impact, addressing society’s greatest challenges through agility, collaboration, and trust. We celebrate diversity and foster an inclusive workforce that reflects the diverse world we serve.

About the role

You’ll lead an AI-first marketing operation built from the ground up, focusing on demand generation strategy, team leadership, and account-based outbound initiatives. This role bridges strategy and execution, operating across global time zones in a hybrid model (minimum 3 days in office) from a major IFS location (London/Staines, Stockholm, Chicago, or Paris).

Responsibilities

• Demand Generation Strategy & Programs: Own the global AI demand generation strategy, translating it into campaigns, call-out sessions, and targeted outreach. Partner with Marketing to align always-on campaigns with priority accounts and industries. Execute, track, and report demand generation activity across all channels.
• Team Leadership & Field Enablement: Lead, coach, and develop the demand generation and market development team, setting cadence, targets, and standards. Enable sellers with actionable messaging, collateral, and outreach strategies, driving adoption among field teams. Translate AI value propositions into simple, customer-relevant conversations and support sellers in customer-facing scenarios.
• AI-First Market Development & Account-Based Outbound: Direct a net-new account motion into energy, utilities, manufacturing, aerospace, field service, and asset-intensive industries. Champion account-based outbound with deep research, multi-touch sequences, and creative plays (direct mail, personalized video). Operationalize intent data to trigger timely, custom follow-ups based on target account activity (e.g., predictive maintenance, field service automation).
• Messaging & Industry Context: Ensure AI messaging is industry-led and problem-focused. Partner with Product Marketing to refine narratives for the field and adapt messaging based on market feedback. Drive market research on hot topics, trends, and compliance deadlines, integrating insights into campaigns.
• Field Cadence & Operating Rhythm: Establish and drive a structured global cadence for demand generation (call-out sessions, pipeline reviews, execution tracking). Influence field teams to allocate time to pipeline creation based on coverage gaps, ensuring accountability through stakeholder influence.
• Pipeline Management & Quality: Monitor pipeline creation, quality, and progression across CQ+ cycles. Drive pipeline hygiene, visibility, and forecast integrity. Support opportunity progression through structured reviews, ensuring every handoff to AEs includes reusable context for marketing.
• Data, Process, Tooling & Feedback Loops: Build and refine demand generation processes using data and analytics to optimize pipeline creation and conversion. Leverage AI-first tools (CRM, intent, analytics) to improve execution and reporting. Maintain tight feedback loops between field, marketing, and product to iterate rapidly and turn frontline intel into better campaigns.

How You’ll Work

• AI-powered research and personalization using tools like Copilot and Claude to accelerate account research, outreach drafting, and sequence building.
• Intent-driven prioritization, focusing outbound efforts on in-market accounts based on active search behavior.
• Multi-channel plays (email, LinkedIn, phone, video, direct mail) with a bias toward experimentation over high-volume outreach.
• Tight feedback loops where frontline insights directly shape targeting, messaging, and campaign strategy.

Requirements

• Proven experience in B2B enterprise software demand generation, sales, or GTM roles, ideally in AI, data, cloud, or platform solutions.
• Track record of leading or building demand generation, BDR, or market development teams and motions.
• Strong understanding of enterprise sales processes and seller behavior.
• Experience building and executing programmatic, account-based demand generation initiatives.
• Data-driven mindset with the ability to build and optimize processes from scratch.
• Experience working in global, matrixed organizations.

Skills

• Leadership that combines strategic direction with hands-on execution, willing to build and iterate alongside the team.
• High resilience and self-motivation to operate in ambiguity and handle pushback.
• Strong influencer and communicator, able to drive behavior change without direct authority.
• Ability to translate complex AI concepts into simple, compelling, industry-relevant narratives.
• Ownership mentality with a bias for action, high energy, and ambition.
• Account-based mindset valuing sharp, researched outreach over high-volume templates.

Preferred Qualifications

• Experience in industries such as manufacturing, construction, energy, aerospace & defense, or other asset-intensive sectors.
• Exposure to AI-led solutions and complex, multi-product sales environments.
• Curiosity about industrial markets, with an understanding of buyer perspectives.

Benefits

• Flexible paid time off, including sick and holiday leave.
• Medical, dental, and vision insurance.
• 401K with company contribution.
• Flexible spending accounts.
• Life insurance and disability benefits.
• Tuition assistance.
• Community involvement and volunteering events.

Pay

Salary range: $140,000 to $170,000 annually, plus bonus.

Schedule

Hybrid model (minimum 3 days in office) based in or near a major IFS office (London/Staines, Stockholm, Chicago, or Paris).

We embrace flexibility and hybrid work to support diverse needs while fostering inclusive workplace experiences. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.