Demand Generation Lead

About the role

Attio is the CRM built for the AI era, designed for ambitious go-to-market teams. We empower companies to understand every customer, automate at scale, and build their go-to-market motion exactly as needed. Our Marketing team shapes how the world sees and experiences Attio—thinking strategically, moving fast, and obsessing over quality from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.

We’re looking for a Demand Generation Lead to own one of Attio’s most important growth opportunities: building the demand engine that helps us win larger customers. You’ll lead our demand generation strategy across mid-market and enterprise accounts, working closely with Sales, SDRs, Product Marketing, Growth Marketing, and Studio. This role involves building and scaling our account-based marketing motion, leading field marketing initiatives, defining lead qualification strategy, and creating programs that consistently generate qualified pipeline.

This is a hands-on, high-impact role suited to someone who combines strategic thinking with exceptional execution. You’ll stand up new programs, partner closely with Sales, and continuously optimize how demand is generated, nurtured, and converted into pipeline as Attio scales.

Responsibilities

• Own Attio’s demand generation strategy, delivering integrated campaigns that generate qualified pipeline across mid-market and enterprise accounts.
• Build and scale our account-based marketing (ABM) program, partnering closely with Sales to engage high-value target accounts.
• Plan and execute field marketing initiatives, including events, executive dinners, roundtables, and other in-person experiences that accelerate pipeline and strengthen customer relationships.
• Own lead qualification, scoring, nurture programs, and sales handoff processes to maximize conversion throughout the funnel.
• Work closely with Sales and SDRs to align on pipeline goals, enable account engagement, and continuously improve campaign performance.
• Measure campaign effectiveness, uncover insights, and continually experiment to improve pipeline generation and marketing ROI.

Requirements

• Proven track record of building and scaling demand generation or account-based marketing programs that drive measurable pipeline growth within B2B SaaS.
• Experience operating in a senior, high-autonomy role, building new marketing programs and influencing cross-functional stakeholders.
• Strong understanding of lead scoring, qualification frameworks, funnel management, and sales handoff processes.
• Commercial mindset with strong analytical skills, using data to inform decisions and optimize marketing performance.
• Experience partnering effectively with Sales and SDR teams around shared pipeline goals.
• Excellent project management and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment.

Benefits

• Competitive salary of $185,000 - $225,000
• Equity in an early-stage tech company on an incredible trajectory
• 25 days holiday plus local public holidays
• Apple hardware
• Medical, dental, and vision coverage through Sequoia One
• 401K
• Enhanced family leave
• Team off-site in fun locations (e.g., Barcelona, Lisbon, Malta, Split)