Demand Generation Champion

Syspro · Chicago, IL · 1 wk ago

HybridMarketingFull-time

Set bold pipeline targets for Americas and build the always-on prospecting engine to hit them, in close partnership with Sales Americas.
Deploy integrated campaigns; ABM, digital and paid, guerilla tactics, field events, partner activations; that generate measurable, high-quality new logo pipeline.
Align with your International partner on developing the campaigns globally, adapting and deploying campaigns for your local market.
Think 12–18 months ahead. Build for 2027, fill the funnel today with MQLs.
New Logo Obsession: Own new logo acquisition end-to-end. This is the primary success metric.
Lead competitive intelligence and displacement strategy against Epicor, Acumatica, and other mid-market ERP players. Know the battleground better than anyone.
Shape sharp positioning that resonates with manufacturing and distribution buyers making their next 10-year platform decision.
Field Presence & Industry Influence: Show up in person; industry events, user groups, advisory boards, customer forums; where mid-market manufacturing and distribution buyers are making decisions.
Source and retain industry influencers who champion Syspro in the market and internally, building genuine thought leadership and presence.

Be present in the sales process. Know the deals. Accelerate them.
Align marketing investment directly to pipeline stages, deal velocity, and close rates. No vanity metrics.
Report pipeline contribution, campaign effectiveness, and growth KPIs to the CMO and senior leadership; including Board-level readiness.

In addition to being twinned with the Demand Generation Champion (International) – Field Marketing role, ensure you:
Align with, and leverage/engage Syspro's global Marketing functions (Events, Webinars, Partner/Channel, Product Marketing, PR, Brand, Analyst Relations, Creative) with regional intent and maximum local impact.
Run regional field events, webinars, and partner activations that drive pipeline, not just attendance.
In conjunction with Global Partner Marketing, lead channel and partner marketing across Americas, turning resellers and technology partners into active pipeline contributors.

As one of Syspro's demand generation champions globally, you are the blueprint and the benchmark.
TBC: Depending on level of hire in Americas - the Demand Generation Champion for Field Marketing (International) reports into this role.

Report pipeline contribution, campaign effectiveness, and regional growth KPIs to the CMO and relevant sales leadership.
Manage Americas marketing budget with commercial rigor. Fast, data-driven investment decisions. Pipeline yield is the measure.

5+ years in demand generation, growth marketing, or regional B2B marketing in a technology company; with ideally 2 years in a leadership or ‘champion’ individual contributor role.
Track record of building pipeline from scratch and owning it through to revenue. You can show the numbers. Preferably with experience is a unicorn or high-growth environment/company (must be able to evidence this – deep double digit growth).
Nice to Have: Background or knowledge in manufacturing and/or distribution; understanding how operators buy, decide, and evaluate technology partners.
Ability to compete against mid-market ERP players (Epicor, Acumatica, or similar) is a strong advantage.

Agentic AI fluency; ideally you've deployed autonomous digital workers, AI-driven personalization, or agentic nurture sequences in a live commercial environment. This is the new baseline.
Guerilla marketing instinct: high-creativity, low-waste tactics that punch above budget and get buyers to stop, engage, and convert.
Power messaging for mid-market buyers: you know how to talk to operations, finance, and IT decision-makers who are weighing an ERP investment.
Commercial acumen and data obsession: you own pipeline numbers and you're comfortable presenting growth metrics to Board-level audiences.
You move fast, make decisions, and don't wait for perfect.

Similar jobs