demand generation

About the role

We are seeking an experienced Demand Generation Manager to lead strategic marketing initiatives that accelerate pipeline growth, customer acquisition, and revenue generation.

Key Responsibilities

• Develop and execute comprehensive demand generation strategies that drive qualified pipeline, customer acquisition, and revenue growth
• Plan, launch, and optimize integrated campaign marketing initiatives across digital, email, paid media, webinars, events, content, and partner channels
• Design and manage lifecycle marketing programs that nurture prospects from awareness through conversion, onboarding, expansion, and retention
• Collaborate with Product Marketing and Sales teams to align messaging, campaign objectives, and go-to-market initiatives
• Build audience segmentation strategies and personalized customer journeys that improve engagement and conversion rates
• Monitor campaign performance, attribution, funnel metrics, and pipeline contribution while continuously optimizing marketing ROI
• Conduct A/B testing across messaging, creative assets, landing pages, email campaigns, and customer journeys to improve campaign effectiveness
• Partner with Marketing Operations to optimize CRM, marketing automation, lead scoring, and campaign reporting processes
• Manage campaign budgets, forecasting, performance dashboards, and executive reporting while identifying opportunities for growth
• Stay current with evolving marketing technologies, customer engagement trends, and best practices to continuously enhance demand generation performance

What Makes You a Great Fit

• 7+ years of experience in Demand Generation, Campaign Marketing, Lifecycle Marketing, or Growth Marketing within B2B SaaS or technology organizations
• Proven success building and executing integrated marketing campaigns that generate measurable pipeline and revenue growth
• Strong expertise in campaign marketing, customer lifecycle management, lead nurturing, and multi-channel marketing strategies
• Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies
• Strong analytical mindset with experience interpreting campaign data, attribution models, funnel performance, and marketing KPIs
• Experience collaborating closely with Sales, Product Marketing, Revenue Operations, and Executive Leadership
• Excellent project management, communication, stakeholder management, and cross-functional collaboration skills
• Strong understanding of customer segmentation, personalization, conversion optimization, and marketing experimentation
• Passion for building scalable demand generation programs that create exceptional customer experiences while driving sustainable business growth