Demand Generation

Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API. Its intelligent routing model automates channel selection based on deliverability and cost, ensuring lower cost and global reach without any channel‑specific integrations. The company recently closed a $12 M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others.

About the role

We’re hiring a Demand Generation expert to turn Sent’s growing developer mindshare into sign‑ups, activated accounts, and real pipeline. The role owns the full path to signup and live production, runs a high‑velocity testing cadence, writes code to pull your own numbers, ships landing pages, and understands the product well enough to use it. As one of the earliest marketing hires, you will inherit the demand engine directly from the CEO and own its performance moving forward, working hand‑in‑hand with developer relations to convert technical content and community engagement into measurable demand.

Responsibilities

• Run a structured growth experimentation cadence: form hypotheses, ship tests across landing pages, onboarding, pricing, and paid creative, read the results honestly, and double down on what wins.
• Own the self‑serve activation funnel end‑to‑end (signup → first API call → first production send); instrument it, identify developer drop‑offs, and write experiments to fix them.
• Partner closely with DevRel to turn technical content, demos, talks, and community presence into distribution and demand, and build measurement to show what lands.
• Engage credibly in the developer ecosystem (Hacker News, X, Reddit, Discord, GitHub, dev newsletters, podcasts) and turn that engagement into repeatable acquisition channels.
• Own full‑funnel demand across paid (search, social, podcast/newsletter sponsorships), SEO, lifecycle, and events, building repeatable systems and growth loops rather than one‑off campaigns.
• Build your own tooling and tracking: write SQL against the warehouse, stand up landing pages, script automations, integrate the marketing stack via API, and create occasional interactive demos or programmatic‑SEO plays without waiting on engineering.
• Own marketing’s contribution to revenue (self‑serve and sales‑assisted) and report cleanly on CAC, conversion rates, payback, and experiment ROI.
• Partner with sales on lead scoring, handoff, and targeted account‑based plays for larger logos, and with DevRel and content to turn technical work into distribution.

Requirements

• At least 4 years in demand generation or growth marketing, with experience owning a funnel or a metric end‑to‑end, ideally at a developer‑first, API, or infrastructure company.
• Proven track record of carrying a pipeline or self‑serve revenue target and demonstrating which experiments delivered results.
• Experience working alongside DevRel or developer marketing, with a deep feel for the developer ecosystem, community behavior, credibility signals, and pitfalls.
• Strong coding ability; a deeply technical skill set is expected.
• Experimentation rigor: think in hypotheses and growth loops, design clean tests, and discern real results from noise.
• Expertise in marketing to developers.
• Experience with messaging APIs, telecom, or API infrastructure is a big plus but not required.

Benefits

• Meaningful equity with high‑growth potential.
• Top‑tier medical, dental, and vision fully covered.
• 401(k) with 100 % match up to 4 %.
• Unlimited PTO.
• Beautiful NYC workspace with daily meals and unlimited snacks.
• New MacBook Pro + Apple Studio Display.
• Wellhub Gold or Equinox membership stipend.

Pay

Compensation range: $155,000 – $225,000.